Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity (Paperback)

by Jay Lipe (Author)
Key Phrases: concierge marketer, positioning your company, company identity, United States, Secretary of State, Write Copy That Motivates People (more...)

Editorial Reviews

Product Description

A company’s identity is far more than just letterhead, logo and business cards.  It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track.
 
In Stand Out from the Crowd, marketing expert Jay Lipe offers entrepreneurs, small-business owners, and marketers the necessary tools to implement a comprehensive company identity strategy.  With clear-cut action steps, case studies, and visual examples, he highlights the best ways to build a reputation and make a lasting impression.
 
Learn how to:
·        Ensure that your customers notice – and remember – your business.
·        Create power-packed visual elements, such as logos, colors, and images.
·        Make sure that your corporate identity is used consistently.
·        Craft a selling proposition that moves customers to buy.
 
By illuminating fundamental strategic principles with easy-to-use methods, Lipe arms you and your business with a winning competitive advantage.

About the Author

Jay Lipe has more than 20 years of experience advising businesses about their brands. In his current role as founder and CEO of Emerge Marketing LLC, he has helped hundreds of small businesses and Fortune 500 clients grow through strategic marketing plans and programs. He is a popular speaker, lecturer, and seminar leader to business and professional organizations nationwide.

Product Details

• Paperback: 272 pages
• Publisher: Kaplan Business (September 1, 2006)
• Language: English
• ISBN-10: 1419523007
• ISBN-13: 978-1419523007
• Product Dimensions: 9.3 x 7.2 x 0.7 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 5.0 out of 5 stars See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #318,451 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Enthusiastically recommended especially for anyone involved in establishing a company's brand and identity., April 13, 2007

By	Midwest Book Review (Oregon, WI USA) - See all my reviews

Advertising and branding professional Jay Lipe puts his 20 years of experience on paper in Stand Out From the Crowd: Secrets to Crafting A Winning Company Identity, a guide especially for small-business owners, entrepreneurs, and marketers. Offering a plethora of tips, tricks, and techniques to build a reputation and make a long-lasting impression upon clientele, Stand Out From the Crowd covers how to properly craft a mission statement, create an intense focus on one's target markets, deliver world-class service, determine a properly balanced fee for services rendered, write copy that motivates people to buy, use taglines, logos, and colors to maximum effect, and much more. Enthusiastically recommended especially for anyone involved in establishing a company's brand and identity.

5 of 6 people found the following review helpful:

5.0 out of 5 stars Incredibly Useful Marketing Tool, December 11, 2006

By	Stephanie Laitala "OWLL Financial" (Minneapolis, MN) - See all my reviews (REAL NAME)

With the multitude of marketing techniques employed today, Jay Lipe takes us back to basics in creating a strong, memorable company identity. This quick, easy-to-follow guide is a must-read for anyone looking to come out ahead in our commercially overloaded marketplace. Lipe covers everything from crafting a workable mission statement to producing marketing materials that encourage customers to purchase your product or service. The benefits of using these tools were noticed immediately in my business!

5 of 6 people found the following review helpful:

5.0 out of 5 stars Simple to follow, full of useful tips and ideas, November 28, 2006

By	Boris Mordkovich "Boris Mordkovich | Publishe... (New York, USA) - See all my reviews

There are hundreds of business books on the market these days. However, most of them fall short and either provide vague information or they just aren't easy to read or follow.

Stand Out From the Crowd is different than most books. It's very well written and contains a wealth of information that I found useful - even being in business for myself for over 5 years.

I liked the fact that most of the ideas are followed by concrete suggestions and steps you can take to implement them.

Definitely worth a read.