The Upstart Guide to Owning and Managing a Bar or Tavern (Paperback)

~ Roy Alonzo (Author) "A bar-it's a place to relax with your favorite beverage, a place to meet friends and enjoy good conversation or music..." (more)
Key Phrases: Action Guidelines, United States, The West Coast Bar (more...)

Editorial Reviews

Product Description

Running a bar or tavern is one of the most popular choices for entrepreneurs who want to operate a small business, but it’s a risky business for those who go into it uninformed. 

 

In Roy Alonzo’s classic The Upstart Guide to Owning and Managing a Bar or Tavern, readers will receive information on planning the business, making the initial investment, marketing strategies, and much more.  This updated second edition includes two all-new chapters that cover the latest trends in the bar and tavern, such as computer and security systems, and bartending essentials. as well as contact information on state regulatory agencies, and recipes for  80 popular drink recipes.  It also addresses nuts-and-bolts matters including:

• How to navigate through the complex start-up process
• How to calculate food and beverage costs and control expenses
• Integrating new technologies into the bar/tavern business
• Décor, design and event features that draw customers

From a winning sample business plan to how to get the most out of your employees, this book is a must-have for entrepreneurs who want to turn their dreams of tavern ownership into reality. 

About the Author

Roy S. Alonzo taught restaurant management at the University of New Hampshire for 27 years and has owned and operated the Master Bartender School in Newmarket, NH for more 25 years.  Also the author of The Upstart Guide to Owning and Managing a Bar or Tavern, Alonzo has served as a food and beverage consultant, partner and general manager of a full-service restaurant, and supervisor of a faculty club and campus restaurant.

Product Details

• Paperback: 304 pages
• Publisher: Kaplan Business; 2 edition (July 1, 2006)
• Language: English
• ISBN-10: 1419535536
• ISBN-13: 978-1419535536
• Product Dimensions: 8.8 x 6 x 0.7 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #204,980 in Books (See Bestsellers in Books)