The Woman's Advantage: 20 Women Entrepreneurs Show You What It Takes to Grow Your Business (Hardcover)

by Mary Cantando (Author) "If you already own a multimillion-dollar business, congratulations!..." (more)
Key Phrases: Student Express, United States, Huntington Townhouse (more...)

Editorial Reviews

Review

"One of the best business books I've ever read! Mary conveys sophisticated business concepts in a format that is like having a conversation with a trusted friend."

—Susan Phillips Bari, Founder and President, Women's Business Enterprise Council

 

"Women are not on the rise. They have already risen, and have been ahead of the curve for more than a decade. This is not just a guidebook for women to succeed in business, it’s also a must read for every man trying to do business with them."
—Jeffrey Gitomer, author of The Little Red Book of Selling

"Any woman who owns a business or dreams of starting one must read The Woman’s Advantage. Each of these 20 women has built a multimillion-dollar empire leveraging a woman's particular perspectives and strengths. To have all these insights and experiences collected in one place—what an incredible resource!"

—Marti Barletta, author of Marketing to Women and Founder/CEO of The TrendSight Group

Product Description

Whether you already own a business or are planning to start one, The Woman’s Advantage: 20 Women Entrepreneurs Show You What It Takes to Grow Your Business is the book for you. Author and leading women’s business expert Mary Cantando shows you how to harness often-overlooked resources—certification, referrals, and mentorship—and achieve lasting rewards by learning the lessons of top women entrepreneurs.The women featured, all owners of multimillion-dollar (and billion-dollar) companies, each started out small and grew their businesses through smart choices and by connecting with the right networks. Their hard-earned experiences offer a wealth of insights, including ideas on how to:• Position your business for breakthroughs• Differentiate your business from others in the same market niche• Leverage certification to reach companies eager to do business with woman-owned enterprises

 

• Network to develop powerful alliances, partners, and mentors

• Enhance your business success by maintaining a positive attitude, remaining healthy, and managing stressAlthough millions of women own businesses, fewer than 5 percent generate more than $1 million in annual revenue. The Woman’s Advantage is THE comprehensive resource to both teach and inspire you to grow your business.

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Product Details

• Hardcover: 240 pages
• Publisher: Kaplan Business (May 1, 2006)
• Language: English
• ISBN-10: 1419535714
• ISBN-13: 978-1419535710
• Product Dimensions: 9.1 x 6.1 x 0.9 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars See all reviews (7 customer reviews)
• Amazon.com Sales Rank: #516,708 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars Like Having Lunch with SuperStar Women Entrepreneurs, May 27, 2006

By	Woman President (New York, NY) - See all my reviews

Even with an MBA, many of these ideas were new to me. The author's easy, innovative writing allowed me to learn without the "labor pains" I've experienced in so many business books. But the greatest thing about The Woman's Advantage is that each business concept is presented through the story of one woman who started with nothing...implemented that idea...and now owns a multimillion dollar business.

Each chapter is like having lunch with a superstar woman entrepreneur and learning all her secrets! How cool is that?

6 of 6 people found the following review helpful:

5.0 out of 5 stars Practical advice for business growth, June 20, 2006

By	Jill Konrath "SellingtoBigCompanies.com" (St. Paul, MN United States) - See all my reviews (REAL NAME)

In "The Woman's Advantage," Mary Cantando does an excellent job detailing how women can grow their businesses in today's crazy marketplace. She clearly articulates key strategies that entrepreneurs must embrace for maximum success in the least possible time.

The book's greatest strength can be found in the 20 stories of women entrepreneurs that illustrate each strategy. Their journeys to success are filled with golden nuggets of practical advice at the same time they're highly inspirational.

The info on WBE (Women's Business Enterprise) Certification is also extremely useful. It goes far beyond the actual steps, into how to leverage the certification to acquire new customers and drive incremental growth with existing ones.

Even though I've had my own company for nearly 20 years, I got a lot of new ideas I can use to take my own business to the next level. I don't say this often! In fact, right now I'm wondering why I didn't do some of these things 5 years ago.

Buy this book if you want to grow your business dramatically or create a predictable revenue stream. Mary will cut your learning curve and give you the kick in the pants you need. She challenges you to step outside your comfort zone and learn new behaviors that can make this growth easier.

Jill Konrath
Author, "Selling to Big Companies"

6 of 6 people found the following review helpful:

5.0 out of 5 stars A must read!!, May 29, 2006

By	Amy Wilson (Seattle, WA) - See all my reviews

This book is a must readfor women business owners and I only wish it had been around 5 years ago when I started my business. It is unlike any other business book I have read and the personal anecdotes that accompany the business strategies are inspiring and encouraging. It's easy to read and packed with information it's taken me years to learn on my own!