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Editorial Reviews
Review
Put this book on your reading list it presents a comÂpelling and practical approach to developing and susÂtaining a leadership brand. --International Human Resources Information Management, November 2007
The authors lay out a straightforward six-step process of creating a leadership brand --The New York Times, September 4, 2007
The ultimate test of a leadership brand occurs only after the top leader steps down... --Investor's Buisness Daily, September 25, 2007
Product Description
Put this book on your reading list it presents a comÂpelling and practical approach to developing and susÂtaining a leadership brand. --International Human Resources Information Management, November 2007
The authors lay out a straightforward six-step process of creating a leadership brand --The New York Times, September 4, 2007
The ultimate test of a leadership brand occurs only after the top leader steps down... --Investor's Buisness Daily, September 25, 2007
Product Description
Your company’s brands hold intangible value and differentiate your firm from rivals. So does your leadership brand—a shared identity among your organization’s leaders that differentiates what they can do from what your rivals’ leaders can do. —In Leadership Brand, Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms’ investors, customers, and employees—elevating market value and creating a sharp competitive edge.
The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm’s leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. Additional chapters and tools show you how to assess and measure your leadership brand, where to invest in the brand, which practices instill the brand, and how to communicate the brand to your many stakeholders.
With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders unique—and use your leadership brand to leave rivals far behind.
See all Editorial Reviews
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