BRAND DRIVEN: The Route to Integrated Branding Through Great Leadership (Paperback)

~ Lynn Parker (Author)
Key Phrases: new market space, integrated branding process, living your brand, Tacoma Art Museum, Washington Mutual, Harvard Business Review (more...)

Editorial Reviews

Review

"This book demystifies the concept and re-defines the boundaries of Branding from seeing it as a specialized marketing term to a broad holistic framework within which to consider every dimension of my business." -- Roanan O'Loan, Senior Organizational Consultant, Microsoft

--This text refers to the Hardcover edition.

Review

"This book demystifies the concept and re-defines the boundaries of Branding from seeing it as a specialized marketing term to a broad holistic framework within which to consider every dimension of my business." -- Roanan O'Loan, Senior Organizational Consultant, Microsoft

--This text refers to the Hardcover edition.

See all Editorial Reviews

Product Details

• Paperback: 388 pages
• Publisher: AuthorHouse (April 5, 2007)
• Language: English
• ISBN-10: 142593708X
• ISBN-13: 978-1425937089
• Product Dimensions: 9 x 5.9 x 1.1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars  See all reviews (8 customer reviews)
• Amazon.com Sales Rank: #1,154,879 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Finally a "how-to" application for branding, May 28, 2004

By	John A. Maurer (Rochester Hills, MI) - See all my reviews

This review is from: Brand Driven: The Route to Integrated Branding Through Great Leadership (Hardcover)

Reading Brand Driven filled in a big question mark I've always had about improving quality organization-wide. The question of how branding relates to programs such as Six Sigma and ISO.

While improving quality using these processes helps the customer experience, how can it be done in a way that differentiates us from competitors? If a competitor puts the same investment into quality that we do, won't we just be creating a very expensive (albeit high quality) commodity?

Brand Driven shows how a company can have a unique approach to its products or services that customers will recognize and value. Moreover, it provides a roadmap for how to accomplish this and align company practices to it based on the authors' own experiences.

Brand Driven is vsery usefull as a management resource.

5 of 6 people found the following review helpful:

5.0 out of 5 stars Points to what you need to know, July 10, 2003

By A Customer

This review is from: Brand Driven: The Route to Integrated Branding Through Great Leadership (Hardcover)

I recommend this book to anyone who is implementing a new brand strategy, or problem-solving the strategy they now have. It reminded me of what is behind successful branding efforts: a leader who makes the brand come alive. It is something I thought I knew, but didn't really "get" until I read the book. It is written in a clear, intelligent voice - not too cutesy, and very straightforward. There are a number examples of why branding did or did not work for specific companies, and how leadership impacted their success or failure. I found it extremely helpful, as it broadened my thoughts about how to use branding to its fullest extent in my own firm.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Brand Driven, June 4, 2004

By	Christie Hedman (Seattle, WA United States) - See all my reviews

This review is from: Brand Driven: The Route to Integrated Branding Through Great Leadership (Hardcover)

As director of a nonprofit association that is beginning a strategic planning process, I found Brand Driven a great resource. Its step by step description of the internal process necessary to ensure that organizations integrate the branding process at all organizational levels and the necessary role of leadership in overseeing the process was especially valuable. The chapter specific to nonprofits was an unexpected bonus. I highly recommend this book to organizations seeking to focus their mission and services through the branding process.