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Editorial Reviews
Review
"Most CEOs I've talked to readily admit they don't know the key business pains of their customers. To their credit, they recognize that it's a problem; however, they don't proactively create a system for talking to customers. I believe there are three key reasons for this: lack of time and resources, fear of what they will find out, and the natural tendency to take customers for granted. Engaging customers is the most elemental requirement of growing a business." From "How Smart Small Businesses Grow: The Five Keys to Marketing" By Elaine Schneider AuthorHouse; 2007 -- The Cincinnati Enquirer, October 10, 2007 Bookshelf
Product Description
"Effective marketing remains the great mystery of American commerce. Every company wants it but few know how to achieve it. Finally a book that blends strategy with action and shows even the smallest company how to generate buzz, gain marketing traction and ultimately bring revenues and customers to the door." John Eckberg, Author of "The Success Effect", Business Reporter for The Cincinnati Enquirer.
See all Editorial Reviews
"Most CEOs I've talked to readily admit they don't know the key business pains of their customers. To their credit, they recognize that it's a problem; however, they don't proactively create a system for talking to customers. I believe there are three key reasons for this: lack of time and resources, fear of what they will find out, and the natural tendency to take customers for granted. Engaging customers is the most elemental requirement of growing a business." From "How Smart Small Businesses Grow: The Five Keys to Marketing" By Elaine Schneider AuthorHouse; 2007 -- The Cincinnati Enquirer, October 10, 2007 Bookshelf
Product Description
"Effective marketing remains the great mystery of American commerce. Every company wants it but few know how to achieve it. Finally a book that blends strategy with action and shows even the smallest company how to generate buzz, gain marketing traction and ultimately bring revenues and customers to the door." John Eckberg, Author of "The Success Effect", Business Reporter for The Cincinnati Enquirer.
See all Editorial Reviews
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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industry influencers, user buyer, marketing infrastructure, customer dialogues, key pain, new product concept Key Phrases - Capitalized Phrases (CAPs): (learn more)
Elaine Schneider, Xavier University, The Marketing Edge, Johari Window, The Marketing Imagination, Barnes Dennig Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
industry influencers, user buyer, marketing infrastructure, customer dialogues, key pain, new product concept Key Phrases - Capitalized Phrases (CAPs): (learn more)
Elaine Schneider, Xavier University, The Marketing Edge, Johari Window, The Marketing Imagination, Barnes Dennig Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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