Low-Budget Online Marketing for Small Business (Paperback)

by Holly Berkley (Author) "What's the difference between a $100,000 online marketing campaign and a $1,000 campaign?..." (more)
Key Phrases: activation imaging, pinpoint marketing, online marketing campaign, San Diego, Jenny Craig, Case Study (more...)

Editorial Reviews

Review
"...resources that can help you get organized and launched." -Wall Street Journal; "Well-thought-out and comprehensive reference guides." -Lynn Redl, host of business TV --This text refers to an out of print or unavailable edition of this title.

Product Description
Takes readers behind the scenes of successful marketing campaigns. The book shows small business owners how to cut costs so they can adapt the same successful marketing strategies that big companies use.

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Product Details

• Paperback: 143 pages
• Publisher: Self-Counsel Press; 2nd edition (July 31, 2005)
• Language: English
• ISBN-10: 1551806347
• ISBN-13: 978-1551806341
• Product Dimensions: 9.7 x 8 x 0.4 inches
• Shipping Weight: 11.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars See all reviews (9 customer reviews)
• Amazon.com Sales Rank: #522,801 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

27 of 27 people found the following review helpful:

5.0 out of 5 stars Inexpensive, Concise and Complete, July 13, 2003

By	David Burch "VirtuallyYours.com" (Southwest United States) - See all my reviews

This review is from: Low-Budget Online Marketing (Self-Counsel Press Business) (Paperback)

The book's Table of Contents give a good idea of this book's coverage. Here's a list of chapter titles:

- The Benefits of Online Marketing
- Attracting Your Target Audience
- Create Effective Content
- Generate Free Advertising
- E-mail Marketing
- Building an Online Community
- Co-Branding Strategies
- Getting to the Top of the Search Engines
- Buying Traffic through Banner Ads
- Basics of Good Web Design
- Working with your Web Developer

This book is a quick read because there is no filler. It is an easy and entertaining read, that you will find yourself returning to time and again as a reference.

I like the way the author used case studies to add interest and humor to the book while providing justification for best practices it recommends.

Don't overlook this book because of its low price. It provides complete coverage and serves as an easy to follow "blueprint" for getting the maximum bang for the buck from your online marketing campaign.

This book will not steer you wrong.

13 of 13 people found the following review helpful:

3.0 out of 5 stars Good book for newbies and people looking for direction, August 10, 2005

By	I Rather Scuba (Ft Lauderdale, FL) - See all my reviews

This review is from: Low-Budget Online Marketing (Self-Counsel Press Business) (Paperback)

I bought this book for my brother who is a new webmaster. I read it before giving it to him and though I didn't get any enlightenment from it (I have been promoting websites for several years), it has become a very useful guide for my brother. If you are just starting a website and need an easy and direct list of things to do to promote your website, this is a good starting book. If you however own multiple sites and are looking for new ideas, this book is not for you.

17 of 19 people found the following review helpful:

3.0 out of 5 stars Not for everyone, February 20, 2005

By	TheCafeWriter (Chicago, IL USA) - See all my reviews (TOP 1000 REVIEWER)

This review is from: Low-Budget Online Marketing (Self-Counsel Press Business) (Paperback)

As an overview for the true novice, this book is full of good, basic, up-to-date ideas. However, this book is defintely not for every business with an online presence - and doesn't say that. The author never clearly states that by using the term "small business" throughout the book, she's actually referring specifically to e-tailers and those providing services to consumers. Most of the tips and suggestions would not be useful or practical if you're a consultant or use the web to promote other business-to-business types of products and services. For that, I'm disappointed.