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3 of 3 people found the following review helpful:
5.0 out of 5 stars
Valuable Lessons Well Presented, April 2, 2003
This audio program is that rare combination of valuable, practical advice presented in an entertaining, easy to absorb manner. It's clear Roger Dawson knows his topic well, but what separates him from the many other "negotiating experts" is that his material is well-organized, and filled with many real-life, entertaining examples of his principles in action, making it easy and fun to learn as you listen. I enjoyed learning about the different negotiating "gambits" (as Dawson calls them), for example "good guy, bad guy", "reluctant buyer/seller", "nibbling", etc. Many of these may seem like basic common sense, but they are the classic techniques used in all negotiations. Dawson shows you not only how to use them, but also how to respond when these techniques are used against you. In my view, the author's "win/win" philosophy strikes just the right balance between hardball tactics and "win/win" fluff that ignores real world tricks. So even if some of these tactics may seem manipulative and unethical, Dawson's point is that it is important to become familiar with them, if only because others may be using them against you. The material is presented at a basic level, so if you are an experienced negotiator, you may not learn much new here. But for the rest of us, a fascinating, entertaining and very practical introduction to the topic. Highly recommended!
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