From Booklist
While many of the books on the globalization of business, society, or telecommunications focus on technology, and others consider cultural diversity, few have dealt with both issues simultaneously. The authors, both of whom are affiliated with a research and consulting organization called the Institute for the Future, discuss the problems of team building and group activities when team or group members are dispersed--separated by time, distance, and cultures. Using results from the institute's five-year "Groupware Outlook Project," they cover cross-cultural communication, process facilitation, remote teamwork, and the use of information technology to minimize distances and take advantage of differences. While their scope is truly multinational, the authors target the U.S. and its relations with the Pacific Rim nations, Mexico, and Canada.
David Rouse
Review
"If you're a player in the global market, don't leave home without Globalwork." (Peter G. W. Keen, chair, International Center for Information Technology)
"Globalwork advances an essential principle that developments in culture and technology must go hand in hand in order to promote cross-cultural collaboration. Anyone working in Chinese-speaking nations would do well to read this book." (Hanmin Liu, president, United States-China Educational Institute)
"The greater the distance dividing us, the more relationships assume priority. Globalwork offers Europeans and others tools to manage the major changes occurring in today's work environment." (Meryem le Saget, director of Erasme International, Paris)
"While the sixties and seventies focused on the Americanization of the rest of the planet, the nineties will focus on the cultural globalization of American business. Globalwork clearly depicts the important issues of the nineties business world." (Bob Douglas, global product supply specialist, Procter & Gamble)
"To Mexicans, NAFTA symbolizes a very important step in developing better and equal-partner business relationships across our borders. To get there we need a deeper understanding of each other as people as well as connections through technology. Globalwork provides Mexican and U.S. businesspeople with the kind of broad and equidistant perspective needed." (Guadalupe Martinez de Leon, chair, Organizational Development Masters Program, University of Monterrey, Mexico)
"One of the few cutting-edge books you'll read this year. It's as valuable for the new perspective it'll give you as for the tools you can put to use now."
``This practical handbook makes sense of the daily conflicts, uncertainties, and pleasures of work in cross-cultural teams, global outposts, and even cyberspace through the cultural lenses used by anthropologistslanguage, time, context, power, and information flow.''
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