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Introduction to Market Research Using the SAS System
 
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Introduction to Market Research Using the SAS System (Paperback)

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Customers buy this book with The Little SAS Book: A Primer, Third Edition by Lora D. Delwiche

Introduction to Market Research Using the SAS System + The Little SAS Book: A Primer, Third Edition
  • This item: Introduction to Market Research Using the SAS System by SAS Publishing

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  • The Little SAS Book: A Primer, Third Edition by Lora D. Delwiche

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Editorial Reviews

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This book is an excellent SAS® resource that should appeal to any industrial statistician who uses SAS. -- Eric Ziegel
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Product Description
Loaded with examples, this book is for anyone interested in learning how to use SAS software for market research. It focuses on ways to help you analyze your market, enabling you to perform random sampling, create survey forms and manage survey data, analyze qualitative frequency data, write tabular reports and produce plots, charts, and maps, perform basic statistical analysis including regression, and access database tables and files.

Supports releases 6.07 and higher of SAS software.


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