Webmining for Profit: E-Business Optimization (Paperback)

by Jesus Mena (Author) "This book is about the various marketing technologies available to e-businesses and is intended to be a quick guide to personalization products and services, most..." (more)
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Editorial Reviews

Product Description
WebMining for Profitability provides a central reference to the components, issues, techniques and technologies for aggregating, enhancing, mining, and leveraging web data for personalization and profitability. This is the only book that provides guidance for categorizing the dozens of personalization products and services in the market or assessing their effectiveness. The book has a companion website that will be continuously updated. The site will enable readers to chat, mail sections to colleagues, and register for a newsletter on new profitability products, services, upgrades, announcements, and profitability case studies.

This is a powerful manual for e-businesses on how to achieve profitability by leveraging web analytic tools, techniques, services, and strategies.

Appeals to anyone faced with the daunting task of selecting the right personalization product or service
Provides insight into building sticky and profitable web sites
Author has provided data mining consulting services to Fortune 100 corporations

About the Author
CEO of WebMiner, a profitability service provider

Product Details

• Paperback: 256 pages
• Publisher: Digital Press; 1st edition (September 14, 2001)
• Language: English
• ISBN-10: 1555582656
• ISBN-13: 978-1555582654
• Product Dimensions: 9.2 x 7 x 0.6 inches
• Shipping Weight: 15 ounces
• Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #2,213,555 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

4.0 out of 5 stars Excellent source of information about vendors, October 17, 2003

By	Jacques Warren (Montreal, Canada) - See all my reviews (REAL NAME)

I bought this book thinking there would be an extensive discussion of web data mining as it relates to marketing. Although Mena comments on a wide variety of applications, his book is rather a long list of software vendors with detailed information about their solutions. Managers interested in implementing anlytics and intelligence applications (and in need of personalization systems) will find Mena's benchmarking efforts very useful, but won't be needing the book afterwards. Which makes it a little expensive for something that will be soon outdated, with the market changing so rapidly.

2 of 3 people found the following review helpful:

5.0 out of 5 stars Finally, someone sorts it out!, September 28, 2001

By A Customer

This book should be required reading for every executive, marketing, or sales manager remotely connected with e-business, e-commerce, or making the e-channel work. In fact, industry analysts, investment and equity researchers, and consultants - anybody interested in companies engaged in making the e-channel "work" - should all be reading this book to get a simple, clear, and definitive picture of the vast array of efforts going on in the e-business optimization industry.

This is not a technical book -learning how to optimize e-business takes a lot of knowledge and can't possibly be contained in one book, however: this is a book that offers a concise guide to and classification of the many, varied e-business optimization solution approaches out there. Weaved in and thoughout are subtle, simple, and helpful recomendations, insights, and sometimes just plain descriptions of "how things work".

As mentioned, an indispensable guide - but with a bonus. A companion website will allow me to stay up-to-date in the fast changing world of e-business, with - hopefuly - more insight from Jesus as to what's working, what's not, and the explanation for the latest tools and techniques that arrive. This is almost like having a virtual consultant or guru I can refer to regularly.

I'm glad Jesus moved in this direction with his second book, he truly has helped people like me and provided a service to the overall business community by once and for all carefully laying out and delineating the vast array of data mining, web mining, CRM, eCRM, personalization, and e-business optimization efforts out there. Thanks!