Library Marketing That Works! [ILLUSTRATED] (Paperback)

by Suzanne Walters (Author)

Editorial Reviews

Review
"Ideas on putting together a communications plan, creating clear sinage and print products, effectively using a library s Web site, and communicating during a crisis will be helpful for all types of libraries and positions...Comprehensive." --Booklist

Product Description
Marketing expert Suzanne Walters helps you develop a winning plan for marketing library programs and services to your community. Her easy-to-complete brainstorming sheets and questionnaires help your library: Create a solid mission statement; Conduct a SWOT analysis; Perform market research, and Draft plans and campaigns. This book de-mystifies marketing and helps you utilize listservs and Web sites, contact databases, stakeholders and donors, and community partners to get your mission accomplished. Loaded with success stories, this book combines practical guidance with ready-to-use ideas. The companion CD-ROM contains all the forms and tools your team will need to create a complete marketing plan for your library.

Product Details

• Paperback: 257 pages
• Publisher: Neal-Schuman Publishers (April 1, 2004)
• Language: English
• ISBN-10: 1555704735
• ISBN-13: 978-1555704735
• Product Dimensions: 10.7 x 8.5 x 0.4 inches
• Shipping Weight: 1.8 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #804,032 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Terrific Resource!, July 21, 2007

By	R. K. Aguiar (California) - See all my reviews (REAL NAME)

Although this is a required textbook for many, anyone in need of marketing ideas and strategies would find this book to be a goldmine of information. The layout is simple, easy to read, with many library success stories in every chapter. Some of the subjects covered are strategic planning,knowing your customers, effective surveys, promotional tools,and marketing with technology. The book also comes with a CD. Every library should have a copy and every person working in a library would benefit from the creative ideas presented so that they could market their library in innovative ways.

5.0 out of 5 stars An expertly written guide, August 11, 2004

By	Midwest Book Review (Oregon, WI USA) - See all my reviews

Library Marketing That Works! by marketing expert Suzanne Walters is an expertly written guide to promotion, fundraising, public relations, community building, and more especially for libraries. Part I, Strategic Planning, emphasizes a process for formulating mission, vision, and value statements that allow one to focus on express goals; the gritty hands-on work of applying appropriate marketing tools to enhance library success is deliniated in Part II; and Part III explores forward-looking concepts such as relationship marketing, the new customer service culture, partnerships, database marketing and optimum use of the Web, and much more. A companion CD-ROM with worksheets and PowerPoint presentations and handouts that can be easily duplicated and used rounds out this superb guide.