Know Your Market: How to Do Low-Cost Market Research (Psi Successful Business Library) (Paperback)

~ (Author)

Editorial Reviews

Review

"...sound advice for everyone. It encompasses a wide range of enterprises and brings an important topic up close and personal." -- John Behrens, business columnist, The Elks Magazine

Product Description

One of the most frequent activities a prospective or existing small business owner takes is to ask a few friends or business associates about their reactions to a new product and then produce the product or start a new business based on those opinions. This informal "market research" can be very costly because it often incorrectly estimates your prospective market. But if you know how to systematically and effectively collect and analyze information from prospective customers, you can save time and a great deal of money.

Know Your Market takes the guesswork out of understanding your customers and their needs. Demonstrating step-by-step how to construct a typical research project, this streamlined guide explores all aspects of market analysis in language free of jargon and confusing abstraction.

Beyond the nuts and bolts of collecting, classifying and storing data, Know Your Market explains how to set up information systems, and how to gather, analyze, and present information on products, markets, market segments, and market shares.

Complete with worksheets, charts, tables and checklists, this practical guide will show you how to:

* Determine research objectives
* Monitor marketing efforts
* Budget a research project
* Perform secondary research and make the best use of available information in print
* Prepare and present an effective final report

See all Editorial Reviews

Product Details

• Paperback: 187 pages
• Publisher: Bookworld Services (October 1, 1994)
• Language: English
• ISBN-10: 1555713335
• ISBN-13: 978-1555713331
• Product Dimensions: 10.9 x 8.4 x 0.8 inches
• Shipping Weight: 1.8 pounds
• Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #2,071,295 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 5 people found the following review helpful:

1.0 out of 5 stars Where's the beef?, August 14, 2003

By	Kevin S. Van Horn "ksvh" (Orem, UT USA) - See all my reviews (REAL NAME)

This book was a waste of time, not to mention money. It is full of vague generalities and is has such a sopoforic writing style that its one legitimate use might be as an insomnia remedy. There is very little concrete, useful information in this book.

1 of 2 people found the following review helpful:

5.0 out of 5 stars very helpful, December 24, 2005

By	Small Business Owner - See all my reviews

Being a small business owner myself - I found the book helped me to better understand the needs of my customers - especially when it comes to collecting and analyzing information from prospective customers.

1 of 2 people found the following review helpful:

5.0 out of 5 stars Very Helpful, August 5, 2005

By	Savvy Student (Waltham, MA) - See all my reviews

Market Research can be a dry topic, but Frigstad brought it to life in this piece. In my quest for marketing knowledge I found this book to be very helpful, tastefully written and inspiring.