Location, Location, Location: How to Select the Best Site for Your Business (PSI Successful Business Library) (Paperback)

~ (Author), Camille Akin (Author, Editor)

Editorial Reviews

Review

"...from the absolute master of retail location. Luigi shares his genius and simple philosophy in a clear and concise manner." -- H. Wayne Huizenga, Founder, former Chairman of Blockbuster Entertainment Corp.

"A how-to-do-it book on site selection. This is a work that will be useful to beginners as well as to veterans..." -- James A. Chronley, M.C.R., former Chairman of NACORE and Senior Vice-President of Real Estate, Taco Bell - PEPSICO

"…access to pears of retail business wisdom from a master." -- David L. Cattell former Vice-President Restaurant Development, Kentucky Fried Chicken -- PEPSICO

Product Description

Whether you are searching for a new business site or relocating an existing business, you have the power to dramatically increase or decrease your profits by choosing the right location. Location is the most important ingredient for success for any business that depends on customers finding it. But how can you tell what is a good location? Experienced real estate executive Luigi Salvaneschi shares all he knows about the topic in this new guide for retail business owners, managers, corporate and franchise operators, and real estate agents.

This book clearly explains how to:
* Spot the essential characteristics of the best location
* Understand why and how people move from one point to another and how this movement affects their retail business
* Analyze and learn from your competitor's business so you can make your store a better shopping option
* Use the concept of the analogue store to successfully project your store's sales
* Learn about the retail trading zone and how to use it to capture the most customers

Use the following worksheets and instructions along with others to help walk you through the site selection process:
* Retail Trade Zone Survey and instructions
* Long-Range Store Development Plan and instructions
* Real Estate and Construction Checklist and instructions
* Analogue Rating Score Sheet
* Hourly Sales Analysis Worksheet
* Success Model Worksheet

See all Editorial Reviews

Product Details

• Paperback: 280 pages
• Publisher: Bookworld Services; 1st edition (December 1, 1996)
• Language: English
• ISBN-10: 1555713769
• ISBN-13: 978-1555713768
• Product Dimensions: 10.8 x 8.4 x 0.8 inches
• Shipping Weight: 1.8 pounds
• Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #444,523 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

14 of 14 people found the following review helpful:

5.0 out of 5 stars Informative, Insightful, and Instruction, March 26, 2000

By	Ron (North York, Ontario Canada) - See all my reviews

The basic premise of this book is based on the relationship between two things: location and market. To borrow a quote from the book - " The right location in the wrong market will cause your business to fail - more than if you plan the wrong location in the right market." Building upon this belief, the author teaches the reader how to systematically go about researching for the right information as well as analyzing it. The book is written in a down to earth manner and is very easy to follow. It is comphrehensive and is one of the best books on choosing location.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Location: the real thing., October 2, 1997

By	[e-mail] (Herent, Belgium) - See all my reviews

The best book about location. No theoretical lesson, but the essentials to work with. I'm a McDonald's rep in Belgium and 'll use the guidelines in my work. Belgium is one of the 7 countries were McDonald's losing money due to bad locatios!

2 of 2 people found the following review helpful:

5.0 out of 5 stars The BEST book ever for retail business location, December 1, 2001

By	Ziyad Nour (Jeddah Saudi Arabia) - See all my reviews

Simply the best practical book for finding the best location for your retail store. It is full of practical ideas and tips on how to choose a location. I have read evey single page several times. The proposed techniques are useful for a start up business and a mega chiain store. It is full of sketches to show the impact of different locations on the store traffic.

If you only need one book for store location. Then this is it.