Review
In Connecting Online, Emily Avila and Greg Sherwin have put everything together in one place, creating a public relations tool that covers all the bases. Tackling each of the available technologies one by one, they cover just what the technology is, then explain how it can be used to enhance an organization's image. -- Shel Holtz, ABC; Principal, Holtz Communication + Technology
The authoritative technical voice from a Webmaster in the trenches combined with sensible marketing strategies of a PR maven is a combination I've not seen in any "market yourself online" volumes. Most PR masters who don't know their Web technology well enough, and most top-flight Web people don't know much else. -- Matt Lake, Corporate PC columnist, Computer Currents
The authors' combined expertise in technology and public relations have led to a complete reference for anyone who is interested in promoting a positive image on the Internet. -- David Siegel, Author,Creating Killer Web Sites
Product Description
Connecting Online: Creating A Successful Image on the Internet provides all the information you'll need to plan, budget, and establish an Internet presence. It covers the basics about the Internet, including its history, demographics, features, and benefits from the perspective of public relations. It also introduces the basic definitions, concepts and strategies for effective public relations.
With this book you'll learn about Internet etiquette, press releases, crisis communications, connecting online, security, and future considerations. This book also provides tips on Web site research, specification, design, development, marketing, and renewal. You'll also learn about issues such as cost, hardware, software, hiring consultants, and technical support needed to establish and maintain a Web site.
