30 Days to Successful Fundraising (Psi Research Success Library) (Paperback)

~ Stephen L. Goldstein (Author)

Editorial Reviews

Product Description

Fundraisers are not born; more often than not they come to the profession gradually or by accident. If you are new to the business of fundraising, you may be discovering just how difficult and befuddling the process can be. And if you’ve been in it for a while, you might be in need of some new information and inspiration to help you achieve your goals.

30 Days to Successful Fundraising is a comprehensive, step-by-step program designed to show you how to get the money you ask for. Whether a newcomer or an experienced fundraiser, you’ll learn how to: Cultivate donors Motivate volunteers Develop a "qualitative" budget Create compelling visual materials Implement workable fundraising strategies Integrate public relations with your fundraising efforts Speak "fundraising" by becoming familiar with important terms And much more

About the Author

A nationally recognized fundraising, marketing, and communications executive, Dr. Stephen L. Goldstein is president and CEO of Educational Marketing Services, Inc., which provides expertise in fundraising, communications, marketing, advertising, market research, analysis, and strategy to non-profits, government agencies, and for-profit businesses. Dr. Goldstein earned his bachelors, masters, and Ph.D. at Columbia University. He lives in Fort Lauderdale, Florida.

Product Details

• Paperback: 160 pages
• Publisher: PSI Research; 1 edition (June 2003)
• Language: English
• ISBN-10: 1555716369
• ISBN-13: 978-1555716363
• Product Dimensions: 8.8 x 5.8 x 0.5 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (7 customer reviews)
• Amazon.com Sales Rank: #1,348,119 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Fundraising Made Easy, January 10, 2004

By	ann marie (Philadelphia, PA) - See all my reviews

This book is refreshingly reminiscent of "The One Minute Manager." There are so few gems like this that simply and clearly give the important substance of a topic without wandering through needless arcane rhetoric that sounds intellectual but leaves the reader wondering what to do. Concrete information that every fundraiser needs to know - from creating a budget to finding and asking for money to appropriately recognizing donors is presented in a step-by-step, plain-spoken way. And it all makes immediate sense. Just to make sure the reader grasps and personalizes each concept, Dr. Goldstein makes every chapter interactive. Each principle is reinforced with a few questions for the reader, such as: "List 3-5 `sizzles' that would sell a potential donor," "write a snappy `p.s.' that prompts a potential donor to donate," "list 5 lawyers who specialize in wills and estates who might work with you to find major donors." As a brilliant and most useful caveat, Dr. Goldstein lists different resources specifically related to each principle that the reader can utilize for more information.

I recommend this book to those in traditional sales positions as well as fundraising because many of the principles - compelling sales letters, relationship-building, face-to-face sales calls, choosing the most likely leads, record keeping, effective public relations campaigns and web site development - obviously pertain to both fields. As a former College Vice President of Institutional Advancement, I sent many staff members to workshops that only seem to promote the mystery of fundraising. This book all they needed, and I plan to use it in the future for novice and experienced personnel.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Goldstein knows how to go for the gold!, June 29, 2004

By	Gonzalee Ford (Delray Beach, Florida) - See all my reviews

Dr. Stephen Goldstein's book, 30 Days to Successful Fundraising is a Gem. However, taking the workshop with him is even more dazzling. Having already chaired a fundraising campaign for my alma mater, I'm just sorry I didn't have the benefit of Dr. Goldstein's knowledge before I took on this task. Next time I'm called on to help raise some moola, I'll be better prepared.
Read the book. Take the workshop if you have the opportunity. You won't regret it. You'll be empowered.

5.0 out of 5 stars Don't ask for money without reading this book, December 29, 2004

By	Ellen C. Schulman "Community Leader" (Fort Lauderdale, FL) - See all my reviews (REAL NAME)

Stephen Goldstein helps anyone involved in fundraising, either as a staff person or volunteer board member, to get back to the fundamentals. He takes the mystery out of asking for money by delivering practical advice on how to be an effective fundraiser. I've purchased copies for all of my favorite charitable organizations and have my own within easy reach. I won't get involved in fundraising efforts again without following the valuable steps outlined in this book.