Market Segmentation (Hardcover)

~ (Author)

Editorial Reviews

Product Description

This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.

Product Details

• Hardcover: 325 pages
• Publisher: Probus Pub Co; Rev Sub edition (November 1, 1993)
• Language: English
• ISBN-10: 1557384924
• ISBN-13: 978-1557384928
• Product Dimensions: 9.1 x 6.1 x 1 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #772,149 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

3.0 out of 5 stars good introduction to concepts, May 7, 2001

By A Customer

It's an easy to read, well-organized book. The book can provide an introduction to what you need to know about segmentations, but not a lot more than that. Good start but definitely not enough to make you either highly competent at consuming segmentation research, let alone actually performing it.

6 of 8 people found the following review helpful:

2.0 out of 5 stars Breadth not Depth, December 18, 2000

By A Customer

If you are looking for a high level overview on market segementation, then your quest can stop here. However, if you are interested in obtaining more than a cursory understanding of the topic, this is a book to pass on. Examples are so obvious that they do not offer much insight, and the lack of useful and impactful tools is problematic. Another issue is that this book predates the Internet, so inherently the inforation is not leading edge. Finally, the writing style leaves much to be desired; at times it is too cute and at others, it is totally obtuse.

20 of 34 people found the following review helpful:

5.0 out of 5 stars Combines the academic with the practicle, January 1, 1999

By A Customer

The auther understands high technology and is able to provide concepts that allow the reader to take positive steps within business.

The book has a nice flow and also contains insights into the relationship between strategic planning and marketing.

The book also provides tools to segment and define markets. Good for small or large businesses.