Product Description
Here is a practical guide to empowering your corporation through partnerships. Written by a leading corporate figure, this primer shows how to use partnerships in your competitive strategy. It provides the mechanics of how to form, continue, and develop partnerships, providing the reader with assessment tools and checklists of the most important considerations and common obstacles.
About the Author
John L. Mariotti, President & CEO of The Enterprise Group, was formerly President of Huffy Bicycles and Rubbermaid Office Products Group, now a Director on multiple corporate boards. Mariotti is an advisor to many leading companies, author of books on Partnerships, Branding, Marketing and Strategy; a conference keynote speaker and internationally known author and columnist. His web site is www.shape-shifters.com
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Key Phrases - Statistically Improbable Phrases (SIPs):
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supplier scheduling, personal partners, customer partnerships Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Critical Partnerships, United States, Partnership-Based Reconfiguration, Huffy Bicycles, Sam Walton, Stephen Covey, Jack Shewmaker, Industry Week, United Steel Workers Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
supplier scheduling, personal partners, customer partnerships Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Critical Partnerships, United States, Partnership-Based Reconfiguration, Huffy Bicycles, Sam Walton, Stephen Covey, Jack Shewmaker, Industry Week, United Steel Workers Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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