Roger C. Parker's Guide to Web Content and Design [ILLUSTRATED] (Paperback)

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Editorial Reviews

Amazon.com Review

This is an exceptional book for marketing professionals who want to design a professional, informative Web site for existing and prospective customers. The author discusses the steps involved in making such a site successful--planning, content, design, involvement, production, follow-up, promotion, and maintenance--and emphasizes that these aren't linear steps but part of a cyclical process wherein you constantly evaluate the effectiveness of your company's site. You get advice on examining other Web sites, focusing on the proper message and information for your target market, overseeing design and administration efforts, and keeping your site up-to-date and improving on it when necessary. This nontechnical guide even teaches you HTML, tables, and frames, and discusses design basics such as appropriate usage of fonts and colors. Full-color screen shots of successful and not-so-successful Web sites help illuminate these points. Each chapter ends with a worksheet that you use to evaluate what you need to do to accomplish the particular step under discussion.

Product Description

With his seminal guide to Web site design, award-winning author Roger C. Parker lays out the eight steps to Web site success: planning, content, design, involvement, production, follow-up, promotion, and maintenance. In Roger C. Parkers Guide to Web Content and Design, Parker argues that the Web is best suited as a marketing and communication medium rather than a playground for designers. According to Parker, graphic design should be utilized as a resource to more effectively deliver a Web sites message to a targeted audience.

Roger C. Parkers Guide to Web Content and Design touches on the topics of choosing a Web site address, developing quality content, engaging your visitors, promoting your Web site, upgrading existing Web sites, and customer service. Parkers book reveals the promise of the Web and demonstrates how you can maximize your commercial forays onto the Internet.

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Product Details

• Paperback: 252 pages
• Publisher: MIS: Press; 1st edition (November 30, 1997)
• Language: English
• ISBN-10: 1558285539
• ISBN-13: 978-1558285538
• Product Dimensions: 10.9 x 8.5 x 0.2 inches
• Shipping Weight: 1.7 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (26 customer reviews)
• Amazon.com Sales Rank: #676,399 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

8 of 9 people found the following review helpful:

2.0 out of 5 stars Not for web designers, August 22, 2000

By	Dalene Mactier (South Africa) - See all my reviews

I was quite disappointed with this book. I expected something much more advanced and technical. This is a DIY guide for the small business owner that wants to create a Wisywyg website. It's not real helpful for designers. And I have to say that I find the authors comment on the cover "One billion? Two billion? Five billion? I'm still trying to figure out how many dollars have been wasted by Web site creators who lacked the information in this book" extremely arrogant and irritating.

7 of 8 people found the following review helpful:

5.0 out of 5 stars A must-have for small business owners!, June 22, 1999

By	Andi Axman (Epsom, NH USA) - See all my reviews

Two things make Roger Parker¹s Guide to Web Content and Design invaluable: its focus on marketing for small business owners/managers and its easy-to-read writing style. I haven¹t found another book on this subject that comes remotely close to Roger¹s in its accessibility, readability, and critically important content for anyone doing business in the Œ90s. This well-written, excellently organized book is a must-have for every small business owner who¹s thinking about establishing an online presence or who already has one. Among the topics Roger addresses: what are the characteristics of a good home page, how Web page design differs from print design, what makes a good Web site address, how to design a Web site, how to involve visitors, how to promote a Web site, how to keep a Web site up-to-date and how to improve it. Roger reminds us that a Web site will always be a work in progress and therefore in need of constant attention. Roger Parker¹s Guide to Web Content and Design also includes helpful checklists that allow readers to identify their market, analyze Web sites they visit, and review and improve their own Web site. Readers are encouraged to copy these worksheets and keep them in a notebook. Roger¹s book is not only helpful ‹ it¹s also an inspiration, especially to a technologically challenged person like me. Roger tells readers that they can produce a Web site that¹s as effective and impressive as any company with a huge advertising budget. Now that¹s something this small-business owner with limited resources loves to hear!

3 of 3 people found the following review helpful:

5.0 out of 5 stars An enormous value, January 9, 1999

By	Dick Grote "managementguru" (Frisco, TX United States) - See all my reviews (REAL NAME)

This book might seem expensive but is genuinely an outstanding value. Parker packs more information into 250 large, well-written pages than anyone else. Particularly useful are the almost dozen checklists and worksheets. My copy is littered with Post-it notes marking pages with ideas to incorporate in a site. An excellent value -- all meat, no fluff.