Marketing for Attorneys and Law Firms (Haworth Marketing Resources) (Hardcover)

~ William Winston (Author) "The attorney in today's marketplace faces a major dilemma between constantly needing to retain existing clients and attracting new clients while not resorting to image-cheapening..." (more)
Key Phrases: attorney advertising, legal service advertising, legal advertising, Journal of Marketing, Supreme Court, Journal of Professional Services Marketing (more...)

Editorial Reviews

Product Description

Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.

This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program.

Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice.

For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.

Product Details

• Hardcover: 323 pages
• Publisher: Routledge; 1 edition (October 8, 1993)
• Language: English
• ISBN-10: 1560243244
• ISBN-13: 978-1560243243
• Product Dimensions: 8.9 x 6.3 x 1 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 2.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #2,154,319 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

1.0 out of 5 stars The book stinks for attorneys looking for marketing ideas, October 26, 2002

By	Joel K Mitchell (Collinsville, OK United States) - See all my reviews

This review is from: Marketing for Attorneys and Law Firms (Haworth marketing resources) (Paperback)

This book is really some Marketing academic's huge thesis and research paper. Nothing in here is practical to lawyers. No specific marketing ideas are given, just a bunch of statistics regarding which means of marketing are most effective--and that's as good as it gets. It's like someone obsessed with marketing and statistics tried to take what they knew and somehow apply it to the legal profession. ... You're better off buying the book by Hal Davis (a short, painless read), or for the money, getting Foonberg's book (if you can find it).

2.0 out of 5 stars Not Very Practical or Helpful, January 28, 2002

By A Customer

This review is from: Marketing for Attorneys and Law Firms (Haworth marketing resources) (Paperback)

With little information from the sole review, I bought this book. Actually, it is a collection of what appear to be thesis papers on law firm marketing. Mostly, it tries to come to grips with lawyers actually marketing and whether lawyers should advertise. For an attorney looking for information about how to effectively market and advertise, the book is quite useless. Many flow charts and abstractions make the book quite a headache to read at times. I'm glad I got this one used.

6 of 14 people found the following review helpful:

4.0 out of 5 stars Marketing the "firm" is not enough..., June 15, 2000

By A Customer

This review is from: Marketing for Attorneys and Law Firms (Haworth marketing resources) (Paperback)

The relationship between lawyer and client is highly personal - so marketing techniques that may work for the "firm" may not be enough. To persuade people to use your firm's services takes more. They need to know who YOU are, what YOU stand for, and why they should trust YOU with their business.The answer is "personal publicity," a structured visibility plan that brings a personal face to "the firm."Done right, personal publicity is good for the law firm, good for YOU, and good for the potential clients who need legal services!