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Product Description
Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, and it guides them in adjusting their marketing strategies to remain competitive in the coming era. Ideal for product managers, planners, and strategists, this book puts the past twenty years of pharmacy into perspective and uses it as a basis for predicting the next twenty years. Internationally relevant, this book is now available in Japanese!
Distinguished contributors provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the 21st century. Utilizing their experience and expertise, they provide pharmaceutical professionals with guidelines for marketing in the coming years. Readers gain insight into what the future may hold in these areas: pricing, product development, distribution, promotion, retailing, market research, and other areas. Experts who make professional speculations in Pharmaceutical Marketing in the 21st Century include these among others:
- William R. Mattson, Jr. (President, The Mattson Jack Group, St. Louis) and Evan G. Dick (Vice President and General Manager, MedStrategy Management Reports, St. Louis). They compare pharmaceutical marketing of 20 years ago with that of today and use the comparison as a basis for making projections 20 years into the future.
- David W. Newton (Albany College of Pharmacy). He predicts an increased importance and possible necessity of the pharmacist's role in direct/indirect patient care services.
- Jerome A. Reinstein (industry consultant and Director-General, World Federation of Proprietary Medicine Manufacturers, London). He explores the increasing number of prescription drugs becoming available over the counter.
Pharmaceutical marketers and benefits managers, regulatory officials, drug product managers, advertising agency executives, and politicians will find Pharmaceutical Marketing in the 21st Century a must read as they work today in preparation for the future of pharmaceutical care and marketing.
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It's 1975, and the World Pharmaceutical Market approaches $30 billion. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
community pharmacy marketplace, managed care units, drug wholesaling, primary marketing research, pharmaceutical marketing research, marketing research personnel, disease state management, drug wholesalers, marketing research services, integrated health care systems, cognitive services, pharmaceutical marketers, pharmacoeconomic studies, independent pharmacists, pharmaceutical care, independent pharmacies, pharmaceutical promotion, pricing studies, independent pharmacy, pharmaceutical reps, integrated health systems, pricing research, pharmacy directors, marketing research departments, nonprescription medicines Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Haworth Press, United States, Pharm Market Manage, The Haworth Document Delivery Service, Marion Merrell Dow, Hosp Pharm, World Health Organization, New York, Med Market Media, North America, Eli Lilly, Public Health Rep, Rep-Pink Sheet, Scott-Levin Associates, Drug Top, Health-Syst Pharm, Latin America, Operating Survey, Boston Consulting Group, Bristol-Myers Squibb, Health Aff, Med Care, Plymouth Meeting, Rhone-Poulenc Rorer, San Antonio New!
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55% buy the item featured on this page: Pharmaceutical Marketing in the 21st Century (Monograph Published Simultaneously As the Journal of Pharmaceutical Marketing & Management , Vol 10, Nos 2/3/4)$114.00 |
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23% buy Pharmaceutical Marketing: Principles, Environment, and Practice $59.46 |
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9% buy Brand Medicine: The Role of Branding in the Pharmaceutical Industry$64.12 |
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7% buy Marketing Planning for the Pharmaceutical Industry $165.00 |
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