Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising (Crisp Fifty-Minute Books) (Paperback)

by Lois Geller (Author)

Editorial Reviews

Product Description
This book is packed with hundreds of great ideas and proven direct marketing techniques that the author has used successfully in building a multimillion-dollar business. This is a "quick start" approach that entrepreneurs can use to expand their businesses.

Learning Objectives: To show ways to build your business with direct marketing. To explain a direct marketing campaign. To show how to use direct response advertising.

Product Details

• Paperback: 120 pages
• Publisher: Crisp Learning; 1 edition (March 31, 1998)
• Language: English
• ISBN-10: 156052474X
• ISBN-13: 978-1560524748
• Product Dimensions: 9.8 x 8 x 0.3 inches
• Shipping Weight: 9.1 ounces
• Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #898,254 in Books (See Bestsellers in Books)

• This item is part of The Crisp 50 Minute Series.

Customer Reviews

Most Helpful Customer Reviews

13 of 14 people found the following review helpful:

5.0 out of 5 stars THE book for direct marketing., October 12, 1998

By A Customer

Of all the direct marketing books out there, Lois Geller's books reign supreme. An award winning professor at New York University, she has once again tapped her expertise for a fabulous how to get started in direct marketing book. This book, her latest since Response!, is an easy to read "cookbook" of everything you need to market your product(s) from A to Z. If ever you thought about getting in the direct marketing of your products or services this is the book for you. Along with Response! The Complete Guide to Profitable Direct Marketing ANYONE from a CEO, recent college grad or stay at home parent can develop a thriving business just from reading these two essential books.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Great little book!, July 29, 2001

By	SuperFids (New York, NY) - See all my reviews

Even though I have an MBA in marketing, I still learned something new from this book! It's a fast-reading book with useful tips, exercises and interactive tools that can be very useful for someone who has their own business. The only flaw with this book is that it does not include a direct e-mail section. Other than that, I highly recommend it. Especially for this price, you can't go wrong!

3 of 3 people found the following review helpful:

5.0 out of 5 stars This book has really helped me to build our business, March 10, 1999

By A Customer

Our business is home baked products. We started with a local bakery and now we've gone national. This book helped us make a lot of "dough" as we've expanded into the catalog business -- this year grossing over 1 million dollars!