101 Salon Promotions (Paperback)

~ (Author)

Editorial Reviews

Product Description

This new resource provides all the information necessary to promote a salon effectively and inexpensively, for building and keeping a solid client base. With a wealth of simple and creative ways to attract clients and increase sales, 101 Salon Promotions relies on basic, easy-to-learn methods for building and maintaining a successful salon on a shoestring budget. Readers will learn how to capitalize on the weather, take advantage of holidays, network with other professionals, reward clients to ensure repeat business, and much more. Just some of what you will learn includes: -How to attract new clients with promotions relating to seasons, holidays, and special events -How to retain clients through referral discounts and clubs linked with services -How to develop and implement buyer incentive programs designed to increase retail product sales -How to increase revenue by forming clubs and hosting demonstrations that cater to special groups of clients

About the Author

Oppenheim is the Founder of the American Beauty Association and Past President and Chairman of Clairol Professional Products Division. He has been inducted into the "Cosmetology Hall of Fame" and received the Lifetime Contribution Award from Haircolor USA. He currently publishes two authoritative newsletters, Salon Update and The Oppenhiem Letter.

Product Details

• Paperback: 237 pages
• Publisher: Milady; 1 edition (January 20, 1999)
• Language: English
• ISBN-10: 1562533584
• ISBN-13: 978-1562533588
• Product Dimensions: 10.9 x 8.4 x 0.6 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 2.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #466,586 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

18 of 26 people found the following review helpful:

4.0 out of 5 stars 101 Salon Promotions, May 24, 2000

By	IRIS D. CARTER (Laurel, MD) - See all my reviews

This book is very exciting and very creative! The ideas shared are simple to do and fun as well. I can't imagine any salon without it!

1 of 1 people found the following review helpful:

1.0 out of 5 stars Overpriced!, June 7, 2008

By	RedHeadedStepchild (Houston, TX) - See all my reviews

With the outrageous price charged for this book...I expected a tome of marketing secrets, business genius, and expert advice. What I got? A lazily written, glorified pamphlet with facile promotion ideas anyone could easily come up with given half-a second... Skip the astronomical purchase price for this piece of fluff, and if you absolutely feel you MUST read it...go to the library and check it out!