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Editorial Reviews
Product Description
Everything you need to know to promote your salon successfully is contained in this unique, new resource by Robert Oppenheim, founder of the American Beauty Association and industry giant. No matter how large or small, every business needs promotional activity to attract and maintain clients, sell products, and increase revenue. This up-to-date, easy-to-follow book shows you creative ways to do just that-on a shoestring budget. Among the many ideas are simple methods for capitalizing on the weather, taking advantage of holidays, starting a nail club, rewarding clients to guarantee repeat business, and much more. Using Oppenheim's brainstorming techniques, this book will help any salon owner create and employ an effective promotional plan.
About the Author
Oppenheim is the Founder of the American Beauty Association and Past President and Chairman of Clairol Professional Products Division. He has been inducted into the "Cosmetology Hall of Fame" and received the Lifetime Contribution Award from Haircolor USA. He currently publishes two authoritative newsletters, Salon Update and The Oppenhiem Letter.
Everything you need to know to promote your salon successfully is contained in this unique, new resource by Robert Oppenheim, founder of the American Beauty Association and industry giant. No matter how large or small, every business needs promotional activity to attract and maintain clients, sell products, and increase revenue. This up-to-date, easy-to-follow book shows you creative ways to do just that-on a shoestring budget. Among the many ideas are simple methods for capitalizing on the weather, taking advantage of holidays, starting a nail club, rewarding clients to guarantee repeat business, and much more. Using Oppenheim's brainstorming techniques, this book will help any salon owner create and employ an effective promotional plan.
About the Author
Oppenheim is the Founder of the American Beauty Association and Past President and Chairman of Clairol Professional Products Division. He has been inducted into the "Cosmetology Hall of Fame" and received the Lifetime Contribution Award from Haircolor USA. He currently publishes two authoritative newsletters, Salon Update and The Oppenhiem Letter.
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