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Product Description
This new resource provides all the information necessary to promote a salon effectively and inexpensively, for building and keeping a solid client base. With a wealth of simple and creative ways to attract clients and increase sales, 101 Salon Promotions relies on basic, easy-to-learn methods for building and maintaining a successful salon on a shoestring budget. Readers will learn how to capitalize on the weather, take advantage of holidays, network with other professionals, reward clients to ensure repeat business, and much more. Just some of what you will learn includes: -How to attract new clients with promotions relating to seasons, holidays, and special events -How to retain clients through referral discounts and clubs linked with services -How to develop and implement buyer incentive programs designed to increase retail product sales -How to increase revenue by forming clubs and hosting demonstrations that cater to special groups of clients
About the Author
Oppenheim is the Founder of the American Beauty Association and Past President and Chairman of Clairol Professional Products Division. He has been inducted into the "Cosmetology Hall of Fame" and received the Lifetime Contribution Award from Haircolor USA. He currently publishes two authoritative newsletters, Salon Update and The Oppenhiem Letter.
This new resource provides all the information necessary to promote a salon effectively and inexpensively, for building and keeping a solid client base. With a wealth of simple and creative ways to attract clients and increase sales, 101 Salon Promotions relies on basic, easy-to-learn methods for building and maintaining a successful salon on a shoestring budget. Readers will learn how to capitalize on the weather, take advantage of holidays, network with other professionals, reward clients to ensure repeat business, and much more. Just some of what you will learn includes: -How to attract new clients with promotions relating to seasons, holidays, and special events -How to retain clients through referral discounts and clubs linked with services -How to develop and implement buyer incentive programs designed to increase retail product sales -How to increase revenue by forming clubs and hosting demonstrations that cater to special groups of clients
About the Author
Oppenheim is the Founder of the American Beauty Association and Past President and Chairman of Clairol Professional Products Division. He has been inducted into the "Cosmetology Hall of Fame" and received the Lifetime Contribution Award from Haircolor USA. He currently publishes two authoritative newsletters, Salon Update and The Oppenhiem Letter.
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6
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- Professional Beauty Care Daily Appointment Book: With Reference Guide (Skills Work) by Milady in Back Matter
- Cosmetologia estandar de Milady (Spanish Edition) by Arlene Alpert in Back Matter
- Milady's Standard Cosmetology by Milady in Back Matter
- Careers in Cosmetology (Success Without College) by Mary L. Dennis in Back Matter
- Milady's Standard Cosmetology by Milady in Back Matter
See all 6 books citing this book
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27% buy Fun, Creative and Profitable Salon Marketing $17.95 |
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22% buy the item featured on this page: 101 Salon Promotions $43.16 |
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