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Editorial Reviews
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"This is an impressive work that should be extremely useful to scholars and students in academic libraries."
Product Description
Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This practical handbook gives a broad overview of the entire marketing/planning system-from creating a marketing team and developing a mission to conducting a marketing audit, setting goals, creating an action plan, designing and pricing the product, promoting services, and evaluating the end result.
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"This is an impressive work that should be extremely useful to scholars and students in academic libraries."
Product Description
Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This practical handbook gives a broad overview of the entire marketing/planning system-from creating a marketing team and developing a mission to conducting a marketing audit, setting goals, creating an action plan, designing and pricing the product, promoting services, and evaluating the end result.
See all Editorial Reviews
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- Strategic Management for Public Libraries: A Handbook (The Greenwood Library Management Collection) by Robert M. Hayes on page 128, and Back Matter
- The Responsive Public Library: How to Develop and Market a Winning Collection Second Edition by Sharon L. Baker on page 34, and page 60
- Strategic Marketing in Library and Information Science by Irene Owens on page 7, and page 79
- Serving Homeschooled Teens and Their Parents (Libraries Unlimited Professional Guides for Young Adult Librarians Series) by Maureen T. Lerch on page 159, and page 161
- Public Library Planning: Case Studies for Management (The Greenwood Library Management Collection) by Brett Sutton in Back Matter
See all 6 books citing this book
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