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Success Leaves Clues: Practical Tools for Effective Sales and Marketing (Taking Control Series) (Paperback)

by John Stanton (Author) "Hundreds of books on marketing strategy have been written over the past 10 years..." (more)
Key Phrases: who you are playing against, winning the marketing war, flanking strategy, United States, Pizza Hut, Frito Lay (more...)

4.0 out of 5 stars See all reviews (1 customer review)

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Editorial Reviews

Review
Success Leaves Clues is a must read for anyone involved in business. Students, business people and marketing professionals will benefit from a review of the basic rules for marketing strategy as well as the practical applications presented. This book is the right mix of theory and practice. The strategies presented are actionable for any organization. -- George Latella, Marketing Manager, Tasty Baking Company

This book has been an invaluable resource in working with our account executives and key account personnel in helping them integrate the emerging marketing trends into their account planning. The knowledge gained and combined with our ongoing strategies has resulted in beneficial sales for both Campbell's and the customers. -- Bob Steenrod, Manager, Campbell Sales Company

Product Description
Systematic steps for assessing a product, defining its marketplace, sizing up competition and structuring a campaign.

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Product Details

Paperback: 360 pages
Publisher: Silver Lake Publishers; illustrated edition edition (February 25, 1999)
Language: English
ISBN-10: 1563431610
ISBN-13: 978-1563431616
Product Dimensions: 10.9 x 8.5 x 0.9 inches
Shipping Weight: 1.9 pounds

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon.com Sales Rank: #1,240,840 in Books (See Bestsellers in Books)

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This item is part of The Small Business Development Collection Series.

Inside This Book (learn more)

First Sentence:
Hundreds of books on marketing strategy have been written over the past 10 years. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
who you are playing against, winning the marketing war, flanking strategy, broadening strategy, encirclement strategy, flanking strategies, soup business, single biggest advantage, soup market, growth paradox, preemptive strategies, niche marketer, guerrilla strategy, preemptive strategy, marketing wars, niche strategy, niche strategies

Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Pizza Hut, Frito Lay, Wall Street, Boston Market, Campbell Soup, Philip Morris, Federal Express, Know Who You Are Playing Against, Slim Fast, Burger King, General Mills, Know Your Playing Field, Minute Maid, Southwest Airlines, Sun Tzu, Taco Bell, Tic Tacs, Arch Deluxe, Complete Worksheet, Radio Shack, Rite Aid, America West, Citrus World, General Motors

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Books on Related Topics | Concordance | Text Stats

Citations (learn more)

This book cites 19 books:

Art of War by Heian International Inc in Back Matter (1), and Back Matter (2)
On War (Dodo Press) by Carl von, General Clausewitz on page 56, and Back Matter
Thriving on Chaos: Handbook for a Management Revolution by T Y PETERS on page 77, and Back Matter
Thriving on Chaos by Tom Peters on page 77, and Back Matter
New York by Allan Tannenbaum in Back Matter

See all 19 books this book cites

1 book cites this book:

The Elements Of Small Business: A Lay Person's Guide To The Financial Terms, Marketing Concepts and Legal Forms that Every Entrepreneur Needs (Taking Control) by John Thaler on page 133

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Kellogg on Strategy by David Dranove

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Customer Reviews

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars A must for everyone that deals with customers, February 3, 2000

By	Michele F. Ippoliti (Berwyn, PA United States) - See all my reviews

I have had the pleasure of being taught by both John Stanton and Richard George, so I may seem biased. This book can teach you so much especially if you are looking to move up the corporate ladder and truly want to know more about the difference between business strategy and tactics. This book assists you in opening your mind to seeing the whole picture. This book is a must for any business student and for anyone in the workforce that does not want to become complacent with their current job responsibilities.