The Business of Fashion: Designing, Manufacturing, and Marketing (Hardcover)

~ (Author), Nancy O. Bryant (Author)

Editorial Reviews

Product Description

The second edition of this authoritative text has been updated to provide the latest information on the organization and operation of the fashion industry. It traces the steps of fashion apparel,accessories, and home fashions from research through design, manufacturing, and marketing, all the way to the final sale to the consumer. It explains the industry's various components, emphasizing technological changes and global perspectives.

About the Author

Leslie Davis Burns is Chair of the Design and Human Environment Department at Oregon State University. She is a fellow of the International Textile and Apparel Association and has received numerous honors, including the D. Curtis Mumford Faculty Service Award. She has also co-authored Changing Appearances: Understanding Dress in Contemporary Society and has had many works published in the Clothing and Textiles Research Journal. Nancy O. Bryant is Professor Emeritus in the Design and Human Environment department at Oregon State University. In addition to her teaching experience, she has had industry experience as a ballet costumer/designer, pattern grader, and theatrical costumer.

Product Details

• Hardcover: 624 pages
• Publisher: Fairchild Pubns; 2 edition (April 1, 2002)
• Language: English
• ISBN-10: 1563671824
• ISBN-13: 978-1563671821
• Product Dimensions: 9.4 x 7.6 x 1.5 inches
• Shipping Weight: 2.8 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #552,707 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

128 of 136 people found the following review helpful:

5.0 out of 5 stars A very good introduction and view into the Fashion Business, June 15, 1999

By A Customer

This review is from: The Business of Fashion: Designing, Manufacturing, and Marketing (Hardcover)

I not only learned alot from reading this book but actually enjoyed the reading considering it's a text book. As someone who's trying to get back into the fashion industry after a 20 year hiatus; I feel that I have the knowledge I need to head in the direction I want to go now. I really liked how they used real companies for examples and at the end of each chapter they have an explanation of a job in the industry with comments from people in those jobs. There's lots of charts, lists of important contacts, calendars of events, etc that will be important to anyone starting a fashion business or wanting to find a job in fashion. It's worth the money if you can't afford to go to school for this.

19 of 27 people found the following review helpful:

5.0 out of 5 stars I used this book for a class..., July 19, 2004

By A Customer

This book was to be purchased for my "Business of Fashion" class. What a great purchase. After the class was over I didn't turn it back in to get money for it. I kept it knowing that someday I may want a reference guide. It was a great investment!

0 of 1 people found the following review helpful:

4.0 out of 5 stars The Business Side of the London Fashionista, April 4, 2008

By	Oi Willey "London-Fashionista.com" (London) - See all my reviews (REAL NAME)

This review is from: The Business of Fashion, Designing, Manufacturing and Marketing: Designing, Manufacturing, and Marketing (Hardcover)

The cover says it all. Fashion is Business! very straightforward and interesting from page to page.