CEO Logic : How to Think and Act Like a Chief Executive (Paperback)

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Editorial Reviews

Product Description

In a concise, easy-to-read style, "CEO Logic" provides the broad philosophical foundations and the specific operating disciplines needed to effectively build, manage, and understand the whole organization.

Product Details

• Paperback: 288 pages
• Publisher: Career Press, Inc. (May 15, 1999)
• Language: English
• ISBN-10: 1564143511
• ISBN-13: 978-1564143518
• Product Dimensions: 9 x 6 x 0.6 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (17 customer reviews)
• Amazon.com Sales Rank: #46,886 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

18 of 20 people found the following review helpful:

5.0 out of 5 stars CEO Logic is a great resource for clearer thinking about bus, June 9, 1998

By A Customer

CEO LOGIC is a great resource for executives looking to improve how they think through both the day-to-day challenges of running a business and the "big picture" issues of how to stay competitive. Most useful is Johnson's emphasis on systematic, clear, and focused thinking about the true purpose of a company's resources--a mental discipline he calls "CEO Logic." This discipline allows one to stay focused on the key elements that make a business successful--not just while making major decisions about core competencies and competitive edge, but in improving everyday support operations as well (e.g. cash management, management development, or banking relationships). The book works at several levels: as a sort of primer of business fundamentals for those new to management; as a challenge to a more sophisticated, integrated approach to management for those increasing their scope of responsibility; and as a diagnostic tool for experienced CEOs and managers looking to improve results in particular aspects of their businesses (acquisitions, turnarounds, leadership, business operations planning, etc.). Readers will appreciate the book's "user-friendly" format, which features real-world stories, self-assessment tools, and concise, to-the-point writing.

13 of 14 people found the following review helpful:

5.0 out of 5 stars The REAL DEAL!! A Guide for becoming a "Level 5" manager, April 15, 2002

By	biz_buzz "biz_buzz" (United States) - See all my reviews

As the back cover of this book says, go ahead, read those other books by high-profile celebrity CEOs to get motivated. Then read this book to see HOW it is done. I say, skip the celebrity CEO du jour books, and go straight to this 5-star book for "Level 5" people.

This is a clear, consise, and exceptionally well proofread and published book (not one error in this book - as opposed to Moore's Crossing the Chasm - a terrible proofreading job). C. Ray Johnson cuts to the chase as to just what and how an effective CEO does and conducts him/herself, and in so doing convinces the reader quickly that anyone has the capacity to do pursue the principles of CEO logic if they really have the will and desire.

Johnson's incredibly clear early chapters lay out the effective CEO melds business understanding with personal principles. From there he goes through each aspect of key business functions and uses his CEO Logic approach for the right direction in each. His chapter on turnaround management is great.

Another very important note, this book and Jim Collins' Good to Great compliment each other. Collins makes the key point early on that companies that go from good to great are rarely run by celebrity big-ego CEOs brought in from the outside, but are instead run by generally quiet, unassuming people who are nevertheless deeply rooted in their convictions and desire to be great and have a winning team working with them. This is what Collins refers to as a "Level 5" leader.

You can think of Johnson's book as a primer on how a Level 5 leader conducts business and takes on leadership. Buy both books! You'll be glad you did. And, while you are at it, leave the self-aggrandizing celcb CEO books on the shelf ;-)

14 of 16 people found the following review helpful:

5.0 out of 5 stars EXCELLENT BOOK FOR CEOs AND MANAGERS AT ALL LEVELS, June 4, 1998

By A Customer

This review is from: C E O Logic: How to Think and Act Like a Chief Executive (Hardcover)

CEO LOGIC is a great resource for executives looking to improve how they think through both the day-to-day challenges of running a business and the "big picture" issues of how to stay competitive. Most useful is Johnson's emphasis on systematic, clear, and focused thinking about the true purpose of a company's resources--a mental discipline he calls "CEO Logic." This discipline allows one to stay focused on the key elements that make a business successful--not just while making major decisions about core competencies and competitive edge, but in improving everyday support operations as well (e.g. cash management, management development, or banking relationships). The book works at several levels: as a sort of primer of business fundamentals for those new to management; as a challenge to a more sophisticated, integrated approach to management for those increasing their scope of responsibility; and as a diagnostic tool for experienced CEOs and managers looking to improve results in particular aspects of their businesses (acquisitions, turnarounds, leadership, business operations planning, etc.). Readers will appreciate the book's "user-friendly" format, which features real-world stories, self-assessment tools, and concise, to-the-point writing.