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Secrets of Power Negotiating (Paperback)

by Roger Dawson (Author) "You have probably heard that the objective of a negotiation is to create a win-win solution..." (more)
Key Phrases: power negotiators, expertise power, charismatic power, Secrets of Power Negotiating, Good Guy, Bad Guy (more...)
4.8 out of 5 stars See all reviews (50 customer reviews)

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Secrets of Power Negotiating + Bargaining for Advantage: Negotiation Strategies for Reasonable People 2nd Edition + Getting to Yes: Negotiating Agreement Without Giving In
Price For All Three: $32.83

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Editorial Reviews

Product Description
Secrets of Power Negotiating covers every aspect of the negotiating process with practical, proven advice: from beginning steps to critical final moves, how to recognize unethical tactics, key principles to the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of different negotiating styles.

And Power Negotiating can be applied to any situation:
- Business owners will learn how to dramatically improve profits.
- Managers will learn how to become dynamic leaders.
- Parents will discover how to shape their child's future.
- Salespeople will learn how to build-and protect-their bottom line.
- All readers will find how to develop power and control over their ability to get what they want-in all areas of their lives.


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Customer Reviews

50 Reviews
5 star:
 (44)
4 star:
 (3)
3 star:
 (2)
2 star:
 (1)
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Average Customer Review
4.8 out of 5 stars (50 customer reviews)
 
 
 
 
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28 of 28 people found the following review helpful:
4.0 out of 5 stars Yes and No, July 7, 2005
These secrets are so secretive that they are taught in every mainstream business negotiations class in America. Pretty secretive, eh? Having properly derided the excessively puffy title, let me say that the book is good. The book is basically a series of tricks to play on the other negotiator. If you don't, you risk having him/her play them on you.

However, this book is not sufficient in and of itself. G Richard Shell's "Bargaining & Advantage" is needed to get the perspective needed to avoid shooting one's self in the foot -- all the way up to the knee.

On the other hand, Dawson's presentation of the tricks is much more clear and compelling than Shell's. Get 'em both.
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15 of 15 people found the following review helpful:
5.0 out of 5 stars A good book to own if you negotiatie only infrequently, March 21, 2002
By A Customer
I don't have to do high powered negotiations very often but when I do, I review this book. It clearly maps out the process that one must go through to achieve the most successful negotiations possible from the planning stage through the final process of getting the contract language the way you want it. Roger defines success as having both parties feel that they won. He shows how to set up the negotiating process so that both parties come away feeling successful. He explains the psychology of negotiating very clearly so that the reader understands why each thing that they do is important. The value of the book is more than just as a roadmap however. Knowing what techniques that the other party may use (by intent or otherwise) and being able to recognize them is of immense value. What is especially useful if knowing how to handle the tactics that the other side may use. This is not cheating or tricking the other party. It is just being smart. When millions of dollars are on the table both sides are very wary and want to make sure that they are getting what they want. Stumbling when well known negotiating tactics are used by the other party is often avoidable for those that don't negotiate very often. Simply review the book and then follow Roger Dawson's suggestions. I like to listen to the audio version of the book as well when I am coming up to a big negotiation. It gets my mind focused on the process. I then go over what happened after a negotiating session so that the concepts get burned into my memory and the responses become automatic. A great book. Try the audio tapes also. Highly entertaining!
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13 of 13 people found the following review helpful:
5.0 out of 5 stars Packed With Knowledge!, June 21, 2001
As you read Roger Dawson's now-classic book, you'll find yourself nodding your head saying, "Those guys used that gambit against me last week." And then you will say, "Never again!" This book is a rarity: A "Secrets of" book that actually provides you with useful tactics that you can employ in daily life and business. In fact, the knowledge you gain from this book will come in just as handy in everyday situations, like buying a car or setting your kid's allowance, as it will when your business' survival is at stake. While the secrets themselves can be reduced to common-sense approaches, many are intuitively brilliant, like the advice to psychically flinch when you hear the other side's first offer. We [...] recommend Dawson's insider insights to all readers, because everyone can benefit by negotiating a better deal.
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Most Recent Customer Reviews

5.0 out of 5 stars Great read, highly recommended
This book was a very easy read, and for an amateur negotiator like me, it was extremely informative. Read more
Published 19 days ago by Beeper

5.0 out of 5 stars A gem in negotiation
I bought Dawson book, and I read it very well...I applied some of what he suggested when it came to renew my contract...it was incredible... Read more
Published 1 month ago by A. Kandeel

5.0 out of 5 stars Get better at negotiating
Let me start by saying I bought this book to understand what I was up against when I first started doing sales. Read more
Published 2 months ago by Scott S, Bell

5.0 out of 5 stars Makes negotiating fun!
I used to think that negotiating was stupid and a waste of time. And, in many cases I still do. When you spend 15 minutes haggling over the price of a souvenir on vacation... Read more
Published 3 months ago by young scientist

5.0 out of 5 stars Great Wisdom - Deep Understanding
This is a book that needs to be read, and it helps to listen to it as well. The combination allows you to incorporate his wisdom and teachings to make you a better negotiator, and... Read more
Published 4 months ago by Chris Barnum

5.0 out of 5 stars Don't Let your Customers Know you have this BOOK!
I was at a customer site and left this book on the table within the cubicle they let me use for the day. I went out to get a coffee, came back, and it was gone. Read more
Published 4 months ago by Robert Rowntree

5.0 out of 5 stars partly through it and it's already paid dividends
I'm only partly through this and it's already helped me.

When I received the cd, my brother and I were in the middle of an important negotiation with a certain... Read more
Published 5 months ago by Rick Mujica

5.0 out of 5 stars Life is Negotiation: Ask For What You Want, And You Will Get It
Everything in life is a negotiation. Roger Dawson is a master of negotiations with versatile business backgrounds, including being the president of one of California's largest... Read more
Published 7 months ago by Andrew Chang: 7-Hour School We...

5.0 out of 5 stars Amazing book, lots of useful tips for negotiating.
This book is so good. It gives you insights in how to use the various techniques to get what you want out of a deal. Read more
Published 8 months ago by Ernesto Dc Silva

5.0 out of 5 stars Superb
Good and insightful techniques for negotiation and great book for beginners. If you are not aware of these techniques then there are chances that you will fall victim of them by... Read more
Published 15 months ago by Saurabh Pandey

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