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How to Sell Yourself: Winning Techniques for Selling Yourself...Your Ideas...Your Message (Paperback)

by Arch Lustberg (Author) "THERE ARE THREE things we all need to sell ourselves: Competence..." (more)
Key Phrases: open your face, selling yourself, neutral face, Bill Clinton, George Bush, Bob Dole (more...)
4.7 out of 5 stars  (3 customer reviews)

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Editorial Reviews
Book Description
How many people do you know who have a knack for connecting with others? Very few of us are born with it. The rest of us need to learn it. This book explains in clear, simple, easy-to-understand, common sense terms the skills you need to develop to get your message across in any speaking situation.

The secret of winning communication is "likeability". Some people call it warmth. Some call it charm or charisma. Whatever name you give it, likeability can be learned. If you know how to use it to communicate effectively, it will improve your chances for success in every aspect of your life.

Arch Lustberg, an acclaimed speaker, teacher and coach has filled this book with practical skills. He demonstrates how you can sell yourself, your ideas and your organization. This book is about how to use your mind, your face, your body, and your voice to win, because in the end likeability wins.

Book Info
Explains in clear, simple, easy to understand, common sense terms the skills you need to get your message across in any speaking situation. This book will improve your chances for success. Softcover.

Product Details
  • Paperback: 206 pages
  • Publisher: Career Press; 1st edition (January 2002)
  • Language: English
  • ISBN-10: 1564145859
  • ISBN-13: 978-1564145857
  • Product Dimensions: 8.9 x 6 x 0.5 inches
  • Shipping Weight: 9.6 ounces
  • Average Customer Review: 4.7 out of 5 stars  (3 customer reviews)
  • Amazon.com Sales Rank: #336,966 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)

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Inside This Book (learn more)
First Sentence:
THERE ARE THREE things we all need to sell ourselves: Competence. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
open your face, selling yourself, neutral face, speaking situation
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Bill Clinton,