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Building Buzz: How To Reach And Impress Your Target Audience (Paperback)

by Marisa D'Vari (Author) "Getting your name in media is the best way to attract your target market..." (more)
Key Phrases: building buzz, key message points, creating buzz, Build Buzz With Public, Debbie Allen, Book Can Build Buzz (more...)

4.9 out of 5 stars See all reviews (14 customer reviews)

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Editorial Reviews

Review
"packed with tips on how to build build buzz for your business or client." -- O'Dwyer's Public Relations News (www.odwyerpr.com), Jan. 23, 2006

Product Description
In today's cutthroat economic environment, professionals of every description must discover the secrets of elevating themselves above the competition. Building buzz through free media is the most efficient and effective way to attract prospects, gain client loyalty, and develop an aura of prestige.

Marisa D'Vari, one of the nation's leading expert strategists on media promotion, offers fresh "insider secrets" on how to establish credibility via media interviews. Filled with tips, checklists, summaries, and colorful "success story" anecdotes, Building Buzz shows you how to quickly achieve a certain "celebrity status" that will attract clients like a magnet. Even better, you will learn how to turn these interviews into a powerful credibility machine that works 24 hours a day, 7 days a week. Expand your client list, enhance your credibility, and explode your profits with this dynamic, essential resource.

Product Details

Paperback: 253 pages
Publisher: Career Press (December 2004)
Language: English
ISBN-10: 1564147797
ISBN-13: 978-1564147790
Product Dimensions: 8 x 5.2 x 0.6 inches
Shipping Weight: 9.6 ounces (View shipping rates and policies)

Average Customer Review: 4.9 out of 5 stars See all reviews (14 customer reviews)

Amazon.com Sales Rank: #260,838 in Books (See Bestsellers in Books)

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Inside This Book (learn more)

First Sentence:
Getting your name in media is the best way to attract your target market. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
building buzz, key message points, creating buzz, resource box, online promotion, news peg, media folk, networking events, pitch letter, media person

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Build Buzz With Public, Debbie Allen, Book Can Build Buzz, New England, Mary Lou Andre, Mow Writing, Create Celebrity, Marketing Techniques, Wall Street Journal, Confessions of Shameless Self Promoters, Media Train Yourself, Nancy Michaels, New York Times, Annie Jennings, Boston Globe, Business Through Online Promotion, Eileen Roth, Hershey's Kiss, Perfecting Your Pitch, Publishers Marketing Association, Super Bowl, The Oprah Winfrey Show, Vicki Donlan, Cindy Ventrice, Fern Reiss

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Citations (learn more)

This book cites 28 books:

Confessions of Shameless Self Promoters by Debbie Allen on 6 pages
Mary Lou by Robert D. Wear on 5 pages
Get Published by Penny C. Sansevieri on page 140, page 166, and Back Matter
Table Talk: The Savvy Girl's Alternative to Networking by Diane Danielson in Front Matter, and Back Matter
Celebrate Today: Over 3,000 Boss-Proof, Tamper Resistant Undeniable Reasons to Take the Day Off by John Kremer on page 36, and Back Matter

See all 28 books this book cites

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	71% buy the item featured on this page: Building Buzz: How To Reach And Impress Your Target Audience 4.9 out of 5 stars (14) $13.49
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Customer Reviews

14 Reviews

5 star:		(13)
4 star:		(1)
3 star:		(0)
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Average Customer Review

4.9 out of 5 stars (14 customer reviews)

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Great Book for self-publicizing info, June 20, 2005

By	Tina B. Tessina "Dr. Romance" (Long Beach, CA United States) - See all my reviews (REAL NAME)

This is not Marisa's first book -- and like all the others, it is very practical and helpful

Marisa D'vari is the Baroness of Buzz! Here, in one compact volume are all the media tricks it has taken the rest of us a lifetime to learn. Smart, savvy and well organized, this book will tell you in a few hours the information you'd pay a fortune to get from a PR expert."

Tina B. Tessina, PhD, (www.tinatessina.com)Speaker, Psychotherapist and Author of "It Ends With You: Grow Up and Out of Dysfunction" and 10 other books.

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2 of 2 people found the following review helpful:

5.0 out of 5 stars something for everyone to market themselves, April 21, 2005

By	C. Vasiliadis "Chris" - See all my reviews (REAL NAME)

Chock-full of tips for staying on target and on message in promoting yourself. Whether you want to use TV, radio, print, networking or the internet to build buzz, Marisa gives you the inside scoop on how to make it happen, complete with real-life success stories from multiple contributors. In short, a pragmatic portfolio of publicity tips and activities that work!

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2 of 2 people found the following review helpful:

5.0 out of 5 stars Shamelessly Fabulous!, April 19, 2005

By	Debbie Allen "Author of Confessions of Shamel... (Scottsdale, AZ United States) - See all my reviews (REAL NAME)

"If you want tons of shamelessly fabulous publicity you must read this book! It shows you how to do create your own specialty niche celebrity status amazingly well."
Debbie Allen, International Business Speaker & Author
www.DebbieAllen.com

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Most Recent Customer Reviews

5.0 out of 5 stars No One Knows This Business Better
No one knows this business better than Marisa. Buy this book and study it cover to cover. In tandem with my own book, "The Expert's Edge," you will never be without buzz again!

Published 10 months ago by Ken Lizotte

5.0 out of 5 stars Building Buzz: A Designer's "How To"
If you are a graphic designer, web designer, or web programmer... or really in any niche arena and want to establish yourself, this book is incredibly helpful and easy to... Read more

Published 12 months ago by Alana

5.0 out of 5 stars Great guide to gaining and keeping an audience
This is a wonderful book that shows you how to break into the media industry and limelight tactfully, thoughtfully, and proactively. Read more

Published on May 29, 2007 by David D. Watson

4.0 out of 5 stars Dip in any time!
Whenever I pick up this book -- and whatever page I happen to read -- I find good advice.
The book is full of short topics and useful hints on PR and Marketing, things I... Read more

Published on July 6, 2005 by Becky S. Epstein

5.0 out of 5 stars She knows her stuff
Marisa DiVari knows all the secrets of how to promote yourself on radio, TV, and in print. She really knows her stuff. Read more

Published on June 21, 2005 by William A. Gordon

5.0 out of 5 stars Break in with a bang
This is more than a book - it's a course, a workbook, a graduate-level education from a savvy publicist willing to share her secrets. Read more

Published on May 20, 2005 by Joan Price

5.0 out of 5 stars Excellent Resource
"As a successful self-published author, I thought I knew a thing or two about building buzz. Then I read this amazing, information-rich, cover-all-the-bases,spell-it-all-out... Read more

Published on April 11, 2005 by Peter Bowerman

5.0 out of 5 stars Building Buzz: How to Reach and Impress Your Target Audience
Building Buzz is a must read manual for anyone who wants to create value and capture the light of fame. Read more

Published on April 7, 2005 by Atlantic Consultants Bonni Dim...

5.0 out of 5 stars One of the Best Resources on Media Training
Concise, clear, comprehensive, and current--Building Buzz is crammed with exactly the kind of advice I've been giving my marketing clients for the past 30 years. Read more

Published on April 7, 2005 by Shel Horowitz

5.0 out of 5 stars Good Solid Information
Reading Buiding Buzz is like having an extended visit with a very savvy PR person. I have been able to confidently go forward on angles that I never considered after reading... Read more

Published on February 18, 2005 by Yvonne L. Lamar

› See all 14 customer reviews...

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