A 'must' for any library involved in commercial signage art.
Book Description
As the pace of daily life continues to increase, it becomes more important for signs and graphics to communicate quickly, cleanly, and efficiently. This Way features toady’s best designs that achieve their utilitarian goals while managing to add interest and elements of attraction to their surrounding communities.
Including striking examples of wayfinding, retail, health center, trade exhibit, theater, museum, public space, and other sign and graphic design setting, This Way showcases the latest and most effective designs in graphic systems for navigation and identification, and is an essential, up-to-date guide for those working in the field of architecture, graphic design and landscape architecture.
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