Logo Design That Works: Secrets for Successful Logo Design (That Works Series) [ILLUSTRATED] (Paperback)

by Lisa Silver (Author) "Adams Outdoor Advertising is an Atlanta-based company specializing in billboard advertisements..." (more)
Key Phrases: playful logos, elegant logos, team experimented, Paul Howalt, Space Needle, Felix Sockwell (more...)

Editorial Reviews

Product Description
Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.

About the Author
Lisa Silver is a Manhattan-based freelance writer and an adjunct professor of journalism at New York University.

Product Details

• Paperback: 144 pages
• Publisher: Rockport Publishers; illustrated edition edition (July 1, 2001)
• Language: English
• ISBN-10: 156496759X
• ISBN-13: 978-1564967596
• Product Dimensions: 11 x 9 x 0.4 inches
• Shipping Weight: 1.7 pounds
• Average Customer Review: 4.0 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #155,172 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars Very useful..., January 9, 2007

By	Al Stallion (Los Angeles) - See all my reviews

this book is a very useful guide. i am a junior designer and i appreciate the details and stories that are provided for the logos in this book. whats just as important as the final project, is the process a designer goes thru to achieve the end result. this book does a good job at providing insight to that conceptual process.

4.0 out of 5 stars A great help when you are stuck or can't get started., September 2, 2008

By	kre8iv1 (Flemington, NJ) - See all my reviews

I bought this book to help me in a class I was taking. This gave me ideas and a jumping off point. The history of logos helped me understand my assignment better.

Since I am finished with the class, however, I don't foresee using this book again until I have to design a logo for a job or a client.

Logical conclusion: great reference book if you need help in a pinch.

5.0 out of 5 stars a necessity for every graphic designer!, August 11, 2004

By	RaspberryH (Mountain View, CA) - See all my reviews

I love this book, and refer to it often. It has tons of logo illustrations, along with the idea behind the design of the logo. Some logos even include the brainstorm/mockup sketches that were made to show to the client, so you know what was going through the designer's head. It is so great to see how other designers think. It also has timelines that go through certain logos that have been around a very long time, and shows the changes that they've gone through. A must-have for anyone who wants to try logo design.