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50 Trade Secrets of Great Design: Packaging
 
 
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50 Trade Secrets of Great Design: Packaging (Paperback)

by Stafford Cliff (Editor) "Vosene Direct contact between the client and the designer is an important element for the designers at Tin Horse, a small packaging design studio in..." (more)
Key Phrases: tin horse, sun essentials, James Bond, Picture Palace, Hornall Anderson (more...)
4.1 out of 5 stars See all reviews (7 customer reviews)


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Editorial Reviews

Product Description
50 Trade Secrets of Great Design: Packaging encourages a greater understanding of design and will appeal to all who appreciate good design and design professionals. There are 50 contemporary projects featured, each taking a close look behind the scenes to reveal the fascinating design processes that were involved from conception to completion, including problems that arose on the way and how these were tackled.

Original visuals, plans and sketches, interim designs, colorful photographs, and lively captions demonstrate the workings behind the designs, with an analysis of the styles, ideas, skills and solutions arrived at. This book illustrates the myriad ways designers work; what triggers their imagination; what secrets and tricks of the trade they employ, and also in our increasingly technological world to what extent computers have been used.

About the Author
After studying art and design in Australia, Stafford Cliff joined the Conran Design Group in London in 1966 and worked with Terence Conran in one of the first multi-discipline design companies. For more than 10 years Stafford designed and art-directed the highly influential Habitat Catalogue. He also designed promotional packaging and in-store signage in the first Habitat stores in Paris and New York.

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Product Details

  • Paperback: 224 pages
  • Publisher: Rockport Publishers; 2 edition (March 2, 2002)
  • Language: English
  • ISBN-10: 1564968723
  • ISBN-13: 978-1564968722
  • Product Dimensions: 11.2 x 8.2 x 0.6 inches
  • Shipping Weight: 2.4 pounds
  • Average Customer Review: 4.1 out of 5 stars See all reviews (7 customer reviews)
  • Amazon.com Sales Rank: #419,609 in Books (See Bestsellers in Books)

Inside This Book (learn more)
First Sentence:
Vosene Direct contact between the client and the designer is an important element for the designers at Tin Horse, a small packaging design studio in Wiltshire, "design can be done anywhere, our clients are used to seeing us with cellulose paint on our fingers," remarks partner John Lamb. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
tin horse, sun essentials
Key Phrases - Capitalized Phrases (CAPs): (learn more)
James Bond, Picture Palace, Hornall Anderson, The Bath House, Jack Anderson, New York, Certified Mt Bendon Wine, Ian Kidd, Blue Bird, Boston Acoustics, Chocca Mocca, David Ames, Ian Logan, United Distillers, Bruce Duckworth, John Blackburn, Lippa Pearce, Maggie Beer, Pepsi Cola, Talking Rain, Gerry Barney, Hydro Agri Specialities, Product First, Rodney Fitch, Seattle Coffee Company
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Customer Reviews

7 Reviews
5 star:
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4 star:
 (3)
3 star:    (0)
2 star:
 (1)
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Average Customer Review
4.1 out of 5 stars (7 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
18 of 18 people found the following review helpful:
5.0 out of 5 stars 50 full design packages., March 31, 2000
By Sueli Naomi Tanabe (Sao Paulo, Brazil) - See all my reviews
Package Design is a creative process: from its first concepts till the actual product, everything influences the final result: the market, the consumer, the competitors, the budget, the printing process, everything... The book's great merit is to show some of the most valuables cases and its step by step development process. And the great secret shown here is the many roughts and the lay outs stages, like no other book can show.
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5.0 out of 5 stars Great!, February 11, 2007
By ACV "raw adornments" (East Village, New York) - See all my reviews
Lots of good information in this book. Designs are for mass-appeal, yet the projects are a bit out of the ordinary.
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4.0 out of 5 stars good book, November 28, 2001
By mjau (United States) - See all my reviews
I bought this book because it was a textbook for package
design class. Easy to read, nice photographs but little
bit expensive.
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Most Recent Customer Reviews

4.0 out of 5 stars This book is for packaging design/graphic artist
If your'e an artist, this book will help you design your packages, it got a lot of design samples,printed in a nice paper, fully colored with alot of explanation and some sketches... Read more
Published on January 31, 2006 by L. Choi

2.0 out of 5 stars very disappointing
50 trade secrets did not help me with my design. It is good if you like to look at pretty pictures.
Published on January 17, 2006 by J. Sibick

5.0 out of 5 stars One of my favorites
As a graphic designer, I found this book very helpful. It shows how products were created from concept to finish. It has become one of my staples in my library. Read more
Published on August 4, 2002

4.0 out of 5 stars 50 trade secrets of great design packaging
visuallly exciting, packed with good ideas/ project, good technical info,.
Published on October 23, 2000

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