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50 Trade Secrets of Great Design: Packaging
 
 
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50 Trade Secrets of Great Design: Packaging (Paperback)

by Stafford Cliff (Editor) "Vosene Direct contact between the client and the designer is an important element for the designers at Tin Horse, a small packaging design studio in..." (more)
Key Phrases: tin horse, sun essentials, James Bond, Picture Palace, Hornall Anderson (more...)
4.1 out of 5 stars  (7 customer reviews)


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Editorial Reviews
Book Description
50 Trade Secrets of Great Design: Packaging encourages a greater understanding of design and will appeal to all who appreciate good design and design professionals. There are 50 contemporary projects featured, each taking a close look behind the scenes to reveal the fascinating design processes that were involved from conception to completion, including problems that arose on the way and how these were tackled.

Original visuals, plans and sketches, interim designs, colorful photographs, and lively captions demonstrate the workings behind the designs, with an analysis of the styles, ideas, skills and solutions arrived at. This book illustrates the myriad ways designers work; what triggers their imagination; what secrets and tricks of the trade they employ, and also in our increasingly technological world to what extent computers have been used.

About the Author
After studying art and design in Australia, Stafford Cliff joined the Conran Design Group in London in 1966 and worked with Terence Conran in one of the first multi-discipline design companies. For more than 10 years Stafford designed and art-directed the highly influential Habitat Catalogue. He also designed promotional packaging and in-store signage in the first Habitat stores in Paris and New York.

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Product Details
  • Paperback: 224 pages
  • Publisher: Rockport Publishers; 2 edition (March 2, 2002)
  • Language: English
  • ISBN-10: 1564968723
  • ISBN-13: 978-1564968722
  • Product Dimensions: 11.2 x 8.2 x 0.6 inches
  • Shipping Weight: 2.4 pounds
  • Average Customer Review: 4.1 out of 5 stars  (7 customer reviews)
  • Amazon.com Sales Rank: #610,450 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Also Available in: Hardcover  |  All Editions