Brochure Design That Works: Secrets for Successful Brochure Design [ILLUSTRATED] (Paperback)

by Lisa L. Cyr (Author) "The Greater Toronto Airports Authority (GTAA) is a privately owned company that manages public resources..." (more)
Key Phrases: ove design, cathie bleck, event brochures, Matt Ralph, Jennifer Sterling, Greg Samata (more...)

Editorial Reviews

Product Description
A focus on what makes a particular design work, and why it is successful from a consumer and design perspective. Each project is backed by information, including such standard design elements as type, colour and grid, as well as design tools used, unique graphic elements and production techniques. Each brochure featured - categories include corporate, creative, high-tech, children and retail - is accompanied by informative text outlining the brief from the client, the creative process and the technical details of the printing and construction. Brochure design is one of the most common jobs for graphic designers and this book should be of use as a source of inspiration. Sidebars entitled "One Step Beyond" look at particular examples and offer additional visuals of specific brochures that have taken the idea of conveying information to a high level.

Product Details

• Paperback: 160 pages
• Publisher: Rockport Publishers; illustrated edition edition (November 2002)
• Language: English
• ISBN-10: 1564969126
• ISBN-13: 978-1564969125
• Product Dimensions: 10.6 x 9.3 x 0.5 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 3.3 out of 5 stars See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #1,150,664 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

5.0 out of 5 stars An important tool for graphic designers, January 5, 2003

By	Midwest Book Review (Oregon, WI USA) - See all my reviews

Brochure Design That Works deserves a very high recommended as an important tool for graphic designers and business executives charged with the responsibility for creating effective, attractive brochures. Nationally and internationally recognized brochures demonstrated here for efficiency range from corporate client work to institutional, educational and arts brochures. Individual chapters probe each completed work for the elements which make it a success, from its initial idea to technical aspects of its production.

3 of 3 people found the following review helpful:

3.0 out of 5 stars An okay presentation of different genres, January 11, 2005

By	D. Eglinski (Edmonton, Canada) - See all my reviews (REAL NAME)

This is a decent collection of different works, offering a wide array of samples to, well, sample. Nothing too radical here, nothing too memorable, nothing too exemplary of really anything. Kind of a safe play in presenting nice designs of safe works. Worth perusing, perhaps not purchase, though?

I give them credit for including descriptions of the product and why the designers went with certain designs in the end. But, in the end, it was still just a brief look over a bunch of different brochures with nothing. If you're looking for a rainbow of styles, this is for you.

1 of 1 people found the following review helpful:

2.0 out of 5 stars The designs are quite regular, January 30, 2006

By	L. Choi "graphic books" (Philippines) - See all my reviews (REAL NAME)

I dont really like the content, the designs are not really creative, the one who design or did the book layout, didnt
even seem like an artist. I would have returned the book, if the shipping fee did not cost more than the book itself. You can just check out the other books on brochure designing, that might be better.