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Book Description
Even the most talented graphic designer won’t get far without savvy business and promotional skills. In the demanding realm of client and project management, any number of things can go wrong—resulting in lost clients, botched projects, even tarnished reputations.
Even the most talented graphic designer won’t get far without savvy business and promotional skills. In the demanding realm of client and project management, any number of things can go wrong—resulting in lost clients, botched projects, even tarnished reputations.
Now graphic designers in all disciplines can access valuable professional advice previously available only through expensive and time-consuming workshops and conferences. The book takes readers step-by-step through the entire design process—from landing a client to managing workflow and in-house dynamics to fueling creativity and perfecting a final project. Through insightful text and illustrative photos, the book highlights proven systems and procedures that successful designers have used to produce quality work and happy clients—every time.
Straightforward and practical, this invaluable book allows designers to learn from the masters right in their own studios.
About the Author
Joshua Berger is one of the founding partners of Plazm Media, an award-winning design and communication agency working in the fields of advertising, branding, and marketing communications. Plazm Design represents clients across a diverse spectrum of applications and ideas, from the brand identity and launch of an environmentally conscious travel agency to the relaunch of swimwear giant Jantzen to the global advertising for Star Wars, Episode II: Attack of the Clones. Plazm is also the author of XXX, due out from Rockport Publishers in the fall of 2003.
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Inside This Book Citations: This book cites 16 books Explore: Citations | Concordance | Text Stats Key Phrases - SIPs: design group Key Phrases - CAPs: Chase Design Group, Miles Murray Sorrell, Scott Santoro, Worldstudio Foundation, Mark Randall (more) Browse Sample Pages: Front Cover | Copyright | Table of Contents | Excerpt | Back Cover | Surprise Me! |
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