Web Navigation: Designing the User Experience (Paperback)

by Jennifer Fleming (Author)

Editorial Reviews

Amazon.com
Jennifer Fleming knows that the best way to prove a point is to use a striking example. She loads Web Navigation: Designing the User Experience with quotes and screen shots that deconstruct some of the most fascinating, successful, and innovative sites devised. Fleming also recommends books within Web Navigation's margins that cover the discussed subjects in more depth. Far from distracting, Fleming's style allow the readers to take notes, think about what each site's page is trying to accomplish, and refocus with the author on the topic.

This book makes it clear that there isn't one right pattern to a successful site. In the case of National Geographic online, she sees the way the site guides and educates the user as its main attribute. For CNET, it's the speed at which it presents well-filtered results and reviews. For Garden Escape, it's its commitment to building a community through "simple and easily used forums" while selling supplies. From design basics to concept meetings to Web heuristics, Fleming casts a wide net without diluting her message: focus on the user's experience. --Jennifer Buckendorff

Product Description
Web Navigation: Designing the User Experience offers the first in depth look at designing web site navigation. Author Jennifer Fleming offers design strategies to help you uncover solutions that work for your site and audience.

Acclaimed Web design author Lynda Weinman says in the foreword to this book: "Kudos to Fleming for her excellent research, approachable tone and generosity of information. If you're looking for help in giving your site's visitors a more positive experience than they get today, this book is an excellent place to start. It provides ideas and direction, not preachy rules that apply to someone else's site."

The first half of the book suggests goals and processes for developing workable navigation schemes. Topics include:

• Basic concepts in navigation
• Traits of navigation that work
• User testing and user-centered design
• Site architecture
• Interface and interaction design

The second half of Web Navigation focuses on designing by purpose, with chapters on entertainment, shopping, identity, learning, information, and community sites. Through case studies and interviews, each section explains common navigation problems and presents real world solutions and advice. Designer interviews feature conversations with industry leaders such as Clement Mok, Jakob Nielsen, and Nathan Shedroff. Case studies include sites such as FAO Schwarz, National Geographic, and IBM.

The accompanying CD-ROM is more than just a handy drink coaster. It serves as a launchpad to the sites mentioned in the text, and also offers software demos and a "netography" of related Web resources. "The Web needs more books like this if it to evolve to the next level," Weinman writes. "I believe this book can help you make your site a better place, regardless of whether your purpose is community-building, commerce, education, entertainment, information, or hobby. It's written is such an enjoyable, conversational tone that you may have trouble putting it down; I certainly did. I wholeheartedly recommend it for all Web publishers."

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• Paperback: 264 pages
• Publisher: O'Reilly; 1 edition (September 1, 1998)
• Language: English
• ISBN-10: 1565923510
• ISBN-13: 978-1565923515
• Product Dimensions: 9.5 x 8.5 x 0.8 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review:
   

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• Amazon.com Sales Rank: #364,874 in Books (See Bestsellers in Books)
  
  (Publishers and authors: Improve Your Sales)