The Artful Journey (Hardcover)

by William Sturtevant (Author)

Editorial Reviews

Product Description
Here is the first really practical book on major gift fundraising. It is a step-by-step guide to ensuring a success.

Product Details

• Hardcover: 219 pages
• Publisher: Bonus Books; 1st American edition (August 25, 1997)
• Language: English
• ISBN-10: 1566250900
• ISBN-13: 978-1566250900
• Product Dimensions: 9.2 x 6.2 x 0.8 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 4.2 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #127,338 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #40 in	Books > Nonfiction > Social Sciences > Philanthropy & Charity
  #82 in	Books > Business & Investing > Small Business & Entrepreneurship > Raising Capital

Customer Reviews

Most Helpful Customer Reviews

35 of 40 people found the following review helpful:

4.0 out of 5 stars Excellant compilation of knowledge on donor cultivation., November 2, 1998

By	[e-mail] (langley, british columbia, canada) - See all my reviews

This book was loaned to me and now I have got to have a copy for my own library! Sturtevant not only tells what he is doing he tells us why and starts at the very beginning. He draws extensively on other heavyweight fundraising authors so reading this book is really giving you the info from 3 or 4 of the top fundraisers in the country. A "must have" in any development office.

6 of 6 people found the following review helpful:

4.0 out of 5 stars A great resource for board, staff & volunteers, October 30, 2002

By A Customer

If you believe that the best fundraising comes from personalized stewardship, you should read this book. Sturtevant takes his years of experience in the higher education fundraising circle, and translates many of the best practices into a format that anyone can use. He offers a great understanding to the novice fundraiser (be they board, staff or volunteer) and really helps humanize an otherwise scary endeavor.

Even the seasoned fundraiser will learn much from his experience, though you may notice redundancy toward the beginning of the last half of the book. Skip over the stuff you know, and you will still be pleased with the outcome.

I've successfully used this book to help train members of my board and to aid in the development of a pro-fundraising philosophy around the office.

4.0 out of 5 stars Worth the Price?, April 23, 2006

By	JK Eagle (OK) - See all my reviews

Good book for someone getting started in major gift fundraising. Also a good refresher for the old pro, but same information is availabe in other books at a significantly lower price.