“...is concice, useful, and well-written primer for the subject of commercial confidential information....Budden's careful and realistic approach has produced a useful, compact guidebook for the on-the-go business executive who must confront the subject of trade secrets, simultaneously Budden's work can well serve the needs of academicians, especially in business schools and law schools....[P]rovides thoughtful and practical advice in the field of information security without excessive legal jargon....[H]eartily recommended for any business leader or academician who must deal with the subject of information security.”–IJCM
Product Description
Trade secrets are valuable. Executives know that, but do they also know how easily they can be stolen? Marketing expert Michael Budden thinks not. The departure of unhappy employees, sabotage by current employees, or simply the carelessness of managers unmindful of the risks or unaware of the protection available to them can be hazardous to the security of essential corporate information. Now, however, there is the Uniform Trade Secrets Act. Prevalent in most states with enactment in others almost certain, the Act offers the protection executives need providing they have taken reasonable steps on their own before seeking redress under its provisions. In this readable text, Budden explains the law, how it works, and what executives must do to avail themselves of it. He includes revealing case studies for futher guidance and to aid executives in their corporate strategic planning. An essential resource for people with management responsibilities in almost all organizations, and a useful quick refresher for their legal advisers.




















