Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.

 

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
24 used & new from $0.62
Have one to sell? Sell yours here
 
   
Tell a Friend
Integrated Branding : Becoming Brand-Driven Through Companywide Action
 
 
Share your own customer images
Search inside this book
Are You an Author or Publisher?
Find out how to publish your own Kindle Books
 
  

Integrated Branding : Becoming Brand-Driven Through Companywide Action (Hardcover)

by F. Joseph LePla (Author), Lynn M. Parker (Author) "What is the elusive quality, "the brand"?..." (more)
Key Phrases: integrated branding process, brand principle, brand conveyors, Integrated Brand Model, Annie's Homegrown, Express Meter (more...)
4.2 out of 5 stars  (5 customer reviews)
List Price: $125.00
Price: $125.00 & this item ships for FREE with Super Saver Shipping. Details
Special Offers Available
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Only 1 left in stock--order soon (more on the way).

Want it delivered Tuesday, July 22? Choose One-Day Shipping at checkout. See details

› 24 used & new available from $0.62
Also Available in: List Price: Our Price: Other Offers:
Paperback (Revised) $29.95 $19.77 27 used & new from $15.50
 
   
Special Offers and Product Promotions
  • Save $10 when you spend $50 and pay with Bill Me Later. The fast and convenient way to buy without using your credit card. Offer limited to items purchased from Amazon.com between July 14, 2008 and July 21, 2008. One per customer account. Enter code BMLSAVES at checkout. Here's how (restrictions apply)

Better Together

Buy this book with BRAND DRIVEN: The Route to Integrated Branding Through Great Leadership by F Joseph LePla today!

Integrated Branding : Becoming Brand-Driven Through Companywide Action BRAND DRIVEN: The Route to Integrated Branding Through Great Leadership
Buy Together Today: $144.99

Customers Who Bought This Item Also Bought

The Brand Gap: Expanded Edition

The Brand Gap: Expanded Edition by Marty Neumeier

4.4 out of 5 stars (16)  $17.24
BrandSimple: How the Best Brands Keep it Simple and Succeed

BrandSimple: How the Best Brands Keep it Simple and Succeed by Allen P. Adamson

4.8 out of 5 stars (36)  $10.17
The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding by Al Ries

4.0 out of 5 stars (82)  $12.89
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management by l

4.9 out of 5 stars (9)  $23.10
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler

4.4 out of 5 stars (42)  $29.70
› Explore similar items : Books (14)
Editorial Reviews
Internet BookWatch
"'Integrated Branding' is essential reading for all business and marketing students and professionals." --This text refers to the Paperback edition.

Review
"Integrated branding is the means of effectively doing business in today's fiercely competitive marketplace . . . The tools to determining what customers value and what the company does best in relation to what customers want are shown clearly and comprehensively. Integrated Branding is essential reading for all business and marketing students and professionals." -- Internet Bookwatch --This text refers to the Paperback edition.

See all Editorial Reviews
Product Details
  • Hardcover: 320 pages
  • Publisher: Quorum Books (October 30, 1999)
  • Language: English
  • ISBN-10: 1567202381
  • ISBN-13: 978-1567202380
  • Product Dimensions: 9.5 x 6.4 x 1.1 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: