Review
“In the past five years, there has been a deluge of books published in the area of CI and online secondary research....Most of them are shallow, hyped-up, and sensationalistic, with little substantive content....[This] book is a refreshing change from the run-of-the-mill publications, and a pleasant surprise. It is a how-to book that focuses on how analysts, researchers, and CI professionals efficiently manage the breadth of information and online resources that is available and how they can make effective, realistic inferences based in them, Reading a book that presents a wealth of information such as information sources, Web sites, and links can be exhausting. It is to Vibert's credit that he has presented the content in a manner that is easy to read without being journalistic and is informative without being tedious.”–Journal of Marketing Research
“I recommend this book for any CI professional, as well as any database researcher, who uses, or should use the Internet in developing CI analyses. While it is one of the few books to deal almost exclusively with analytical techniques, it is one of the very best.”–Competitive Intelligence Review
“I recommend this book for any CI professional, as well as any database researcher, who uses, or should use the Internet in developing CI analyses. While it is one of the few books to deal almost exclusively with analytical techniques, it is one of the very best.”–
Product Description
Responding to the needs of market researchers, business analysts, CI professionals, and others who understand and use the online information resources of the Internet, Vibert provides a structured set of frameworks to help solve business problems fast, successfully, and in real time. He explains how to use the content of specific Web sites to undertake specific tasks, and he provides academics and trainers with a powerful tool to help them develop the online analytical skills of their students, clients, and colleagues. The result is an important resource for executives seeking to protect their own knowledge while gaining insight about their competitors and for academics teaching in such fields as marketing, sales, and product development.
