Review
“If you are an aficionado of stories, this book is an enjoyable and stimulating read and is a worthy addition to the bookshelf and to other books of the genre. If you still remain to be convinced, the text gives the reader many reasons to consider applying stories in pragmatic business sense. Whilst one or two of the stories are long and detailed in the telling, the majority enable the reader to view both themselves and the world of business from a unique perspective.”–Industrial and Commercial Training
“Stories save the day. It's time to put an end to boring and didactic, training presentations. Making Stories gives away the secret. Terrence Gargiulo takes us on an episodic journey to a place where stories rule and learning is easy and fun. Guided by this masterful text we are drawn into a space full of imagination, creativity, and continuous learning. This book practices what it preaches and you won't want to put it down. All the examples are thought provoking and engaging. Terrence has set a new standard by giving us a business book with great value and which is a sheer pleasure to read.”–Dennis Popiel Assistant Dean and Global Training Manager Information Systems and Services College General Motors University
“Everyone claims that stories are a great tool for leaders and managers, but finally there is a definitive guide to show why and how they work....A must read for any serious leader.”–Jim Noble Senior Vice President AOL Time Warner
“Put aside all the trendy business theories. Making Stories is a wake-up call and a revelation....This exciting, dynamic, and practical guide is worth many readings by CEO's, managers, and HR professionals alike.”–Alan B. Salisbury Former President of Learning Tree International
“Communicating and learning via stories may be more effective than any other mode....The brilliance of Making Stories is its validity of this basic premise, its application to daily business...and the fluid, comfortable style in which it is written.”–Michael H. Kean Vice President Public and Governmental Affairs CTB/McGraw-Hill
“This is a how-to book that sneaks up on you and--if you let it--unleashes the courage and creativity to truly connect with others.”–Paula Dickerman Vice President, Training Cambridge Savings Bank
“Stories save the day. It's time to put an end to boring and didactic, training presentations. Making Stories gives away the secret. Terrence Gargiulo takes us on an episodic journey to a place where stories rule and learning is easy and fun. Guided by this masterful text we are drawn into a space full of imagination, creativity, and continuous learning. This book practices what it preaches and you won't want to put it down. All the examples are thought provoking and engaging. Terrence has set a new standard by giving us a business book with great value and which is a sheer pleasure to read.”–
“Everyone claims that stories are a great tool for leaders and managers, but finally there is a definitive guide to show why and how they work....A must read for any serious leader.”–
“Put aside all the trendy business theories. Making Stories is a wake-up call and a revelation....This exciting, dynamic, and practical guide is worth many readings by CEO's, managers, and HR professionals alike.”–
“Communicating and learning via stories may be more effective than any other mode....The brilliance of Making Stories is its validity of this basic premise, its application to daily business...and the fluid, comfortable style in which it is written.”–
“This is a how-to book that sneaks up on you and--if you let it--unleashes the courage and creativity to truly connect with others.”–
Product Description
Stories are efficient ways to store, retrieve, and convey information. They help us to understand business processes; create and modify corporate culture; manage change; facilitate the management of knowledge and its transfer. They also help develop, coach, and mentor others, improve training, and help us behave and interact with others in the organization "proactively." Story making and story telling are skills that can be learned, and Gargiulo shows you how to do it.
