Paul Rand: Conversations with Students (Paperback)

~ (Author) "Design is relationships..." (more)
Key Phrases: Paul Rand, Rand Well, Rand That (more...)

Editorial Reviews

Product Description

As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.

About the Author

Michael Kroeger is a professional graphic designer and an assistant professor at the College of Mount St. Joseph in Cincinnati, Ohio.

Product Details

• Paperback: 96 pages
• Publisher: Princeton Architectural Press; 1 edition (January 3, 2008)
• Language: English
• ISBN-10: 1568987250
• ISBN-13: 978-1568987255
• Product Dimensions: 7.8 x 5.5 x 0.3 inches
• Shipping Weight: 4.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #220,504 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Excellent., February 17, 2008

By	Glenn Sakamoto (Los Angeles, CA) - See all my reviews (REAL NAME)

A wonderful paperback essential for any Paul Rand student. And by student, I mean one who appreciates, admires, and learns from one of the greatest designers of the 20th century. This book begins where other Rand books leave off by giving us a personal, endearing (and sometimes cantankerous) perspective of Mr. Rand. Short but, oh so sweet - highly recommended!

0 of 1 people found the following review helpful:

3.0 out of 5 stars a little bit, September 10, 2008

By	Kurt Hoffman "supine" (nyc) - See all my reviews (REAL NAME)

I picked this up in part because the little book is so prettily designed, and because it seemed to be a small, easily digestible intro to Paul Rand.

The centerpiece of the book is a couple of Q&A's with Rand on the topic of how to teach graphic design. They present a glimpse of his contentious personality and a few of his ideas.

There are a few brief essays at the end of the book by former students of his, which add a touch of first person reminiscence about the man.

Finally there is a useful list of recommended reading about design, typography and art. It is unclear which books were recommended by Rand in his classes and which were separately compiled by the editor, Michael Kroege, the list seems to contain both.

Well, i think I got what I paid for -- I never stopped thinking the book was pretty. Kroege makes the most of a couple of brief interviews, illuminating points with graphic examples.