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Editorial Reviews
From Booklist
Aune, an academic, sets out to "explain the way in which technical economic rhetoric has been allowed to trump the moral and cultural meanings of community, nature, work, and the market." The author, identifying himself as an old-fashioned socialist, investigates the strategies used to promote the emergence of the global free market since 1989 and explains what he considers the destructive impact that free-market economics has on the American character and community, citing labor organizing and family farms. His conclusions include the notion that communication cannot be reduced to the exchange of information without radically limiting the possibilities for humans to flourish, not just economically but also socially, culturally, and in every other way--and all free marketers end up with elements of irrationality in their systems. He also contends that the convergence of the ideologies of information and of the market has been facilitated by the globalization of capitalism, the collapse of socialism, and the rise of the Internet. Mary Whaley
Copyright © American Library Association. All rights reserved
Review
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Aune, an academic, sets out to "explain the way in which technical economic rhetoric has been allowed to trump the moral and cultural meanings of community, nature, work, and the market." The author, identifying himself as an old-fashioned socialist, investigates the strategies used to promote the emergence of the global free market since 1989 and explains what he considers the destructive impact that free-market economics has on the American character and community, citing labor organizing and family farms. His conclusions include the notion that communication cannot be reduced to the exchange of information without radically limiting the possibilities for humans to flourish, not just economically but also socially, culturally, and in every other way--and all free marketers end up with elements of irrationality in their systems. He also contends that the convergence of the ideologies of information and of the market has been facilitated by the globalization of capitalism, the collapse of socialism, and the rise of the Internet. Mary Whaley
Copyright © American Library Association. All rights reserved
Review
"The book is unique; a reasoned criticism from the left of the rhetoric of the free market...It is a beautifully written attack on free-market ideology using the resources of classical and modern rhetoric...It's a masterful work." --Deirdre McCloskey, author of The Rhetoric of Economics, University of Iowa
"This book offers a penetrating and provocative look at today's market, how it is understood, and how it is being promoted in most every sector of society. In particular, Aune's analysis helps us to get beyond the taken-for-grantedness of the market, looking behind the slogans to reveal how what is often assumed to be 'natural' or 'inevitable' actually involves a hard sell. Aune moves deftly from principles of rhetoric to key ideas in economics to show how the market has become the most common way of expressing who we are and what we do in the contemporary United States." --George Cheney, Department of Communication Studies, University of Montana-Missoula; author of Values at Work
"This book offers a carefully articulated treatment of what is perhaps the most important discourse of our time: the academic rhetoric underlying Reaganist, Thatcherist, and neoliberal economic theories. Aune's incisive analysis will be invaluable reading for anyone who is interested in the relationships between organizational action and sociopolitical structures/m-/or who is concerned about the widespread and uncritical acceptance of what George Soros has called free-market fundamentalism."/m-/Charles Conrad, Texas A&M University
"This book offers a penetrating and provocative look at today's market, how it is understood, and how it is being promoted in most every sector of society. In particular, Aune's analysis helps us to get beyond the taken-for-grantedness of the market, looking behind the slogans to reveal how what is often assumed to be 'natural' or 'inevitable' actually involves a hard sell. Aune moves deftly from principles of rhetoric to key ideas in economics to show how the market has become the most common way of expressing who we are and what we do in the contemporary United States." --George Cheney, Department of Communication Studies, University of Montana-Missoula; author of Values at Work
"This book offers a carefully articulated treatment of what is perhaps the most important discourse of our time: the academic rhetoric underlying Reaganist, Thatcherist, and neoliberal economic theories. Aune's incisive analysis will be invaluable reading for anyone who is interested in the relationships between organizational action and sociopolitical structures/m-/or who is concerned about the widespread and uncritical acceptance of what George Soros has called free-market fundamentalism."/m-/Charles Conrad, Texas A&M University
"...Aune targets the free-market commanders with elegant precision." --The Washington Monthly
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