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New Lanchester Strategy Volume 1
 
 
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New Lanchester Strategy Volume 1 (Paperback)

by Shinichi Yano (Author)
Key Phrases: offensive quantity, initial numerical strength, offensive target, Maximum Target (more...)
2.0 out of 5 stars See all reviews (2 customer reviews)

List Price: $17.95
Price: $17.95 & eligible for FREE Super Saver Shipping on orders over $25. Details
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4 new from $17.95 13 used from $1.79

Frequently Bought Together

New Lanchester Strategy Volume 1 + New Lanchester Strategy: Sales and Marketing Strategy for the Weak (New Lanchester Strategy) + New Lanchester Strategy.  Sales and Marketing Strategy for the Strong (New Lanchester Strategy)
Price For All Three: $53.85

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Editorial Reviews

From Scientific American
Although there are many theories on strategic management, only a few are appreciated by businessmen. The New Lanchester Strategy illustrates one such practical theory. It is a bible for businessmen.

From The New Yorker
The Japanese economic miracle is based on successfully acquiring and applying knowledge. Not coincidentally, Japanese people have figured out that Manga can be used to learn as well as entertain. Courtesy of Japan and this new translation, we can now learn about the Lanchester Strategy. Be Smart! Read Manga! Read This Book!

See all Editorial Reviews

Product Details

  • Paperback: 174 pages
  • Publisher: Lanchester Press, Inc (May 1995)
  • Language: English
  • ISBN-10: 1573210005
  • ISBN-13: 978-1573210003
  • Product Dimensions: 8.3 x 6.2 x 0.6 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 2.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.com Sales Rank: #825,767 in Books (See Bestsellers in Books)

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Customer Reviews

2 Reviews
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2.0 out of 5 stars (2 customer reviews)
 
 
 
 
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2 of 2 people found the following review helpful:
2.0 out of 5 stars Interesting -- but buy it used, May 31, 2003
The Lanchester Strategy graphic series of books are interesting but lack depth. The books' focus is really on Sales. Forget Marketing -- you won't find it here. Also, old-school Japanese graphic novel approach weakens the message. There is little meat; however, it offers some relatively useful high-level information.Seasoned sales managers should ignore this -- but if you are new to the game, go ahead and buy them -- used.
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1 of 2 people found the following review helpful:
2.0 out of 5 stars the comic book, May 1, 2000
By A Customer
i found this book to be less than good. It was vague and unsubstantial, having little basis or factual backup for its forthputs and explinations. It was not really what i had expected but well laid out, and with a many decent pictures.
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