From Scientific American
The Lanchester strategy enables small to medium size businesses visualize the dynamics of the market place, and allocate scarce resources from a strategic viewpoint. The Lanchester strategy uniquely explains the use of product and service differentiation and the pursuit of market success
Review
Uncover the
New Lanchester Strategy - a marketing technique for the Info Age - in this must-read for the every serious salesperson, engineer or marketing manager. This translation from the Japanese original reveals much about how to win at business-is-war in the 21st century, and how the Japanese are going to do it. --
Dr. Ted Lewis Ph.D. Binary Critic, Computer magazine
See all Editorial Reviews