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New Lanchester Strategy: Sales and Marketing Strategy for the Weak (New Lanchester Strategy)
 
 
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New Lanchester Strategy: Sales and Marketing Strategy for the Weak (New Lanchester Strategy) (Paperback)

by Shinichi Yano (Author)
Key Phrases: diversionary operations, local battles, market scale, Oda Nobunaga
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New Lanchester Strategy: Sales and Marketing Strategy for the Weak (New Lanchester Strategy) + New Lanchester Strategy.  Sales and Marketing Strategy for the Strong (New Lanchester Strategy) + New Lanchester Strategy Volume 1
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Editorial Reviews

From Scientific American
The Lanchester strategy enables small to medium size businesses visualize the dynamics of the market place, and allocate scarce resources from a strategic viewpoint. The Lanchester strategy uniquely explains the use of product and service differentiation and the pursuit of market success

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Uncover the New Lanchester Strategy - a marketing technique for the Info Age - in this must-read for the every serious salesperson, engineer or marketing manager. This translation from the Japanese original reveals much about how to win at business-is-war in the 21st century, and how the Japanese are going to do it. -- Dr. Ted Lewis Ph.D. Binary Critic, Computer magazine

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