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New Lanchester Strategy.  Sales and Marketing Strategy for the Strong (New Lanchester Strategy)
 
 
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New Lanchester Strategy. Sales and Marketing Strategy for the Strong (New Lanchester Strategy) (Paperback)

by Yano Shinici (Author) "HOW DID IT GO, MURAKAMI?..." (more)
Key Phrases: remote battles, weaker rival, indirect sales (more...)
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New Lanchester Strategy.  Sales and Marketing Strategy for the Strong (New Lanchester Strategy) + New Lanchester Strategy: Sales and Marketing Strategy for the Weak (New Lanchester Strategy) + New Lanchester Strategy Volume 1
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Editorial Reviews

From Scientific American
This book provides an insight into the Japanese concept of doing business - it isn't business it's WAR!

From The New Yorker
The New Lanchester Strategy series provides readers with a unique insight the Japanese adaptation of Western strategic techniques for business management. This third volume will be invaluable to both students of international business and managers in Western economies who are competing with Japanese companies.

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