Franchising 101: The Complete Guide to Evaluating, Buying and Growing Your Franchise Business (Paperback)

~ The Association of Small Business Development Centers (Author), Ann Dugan (Editor) "Franchising in America has a stellar reputation..." (more)
Key Phrases: fair franchising standards, more franchise, proprietary marks, Ten Star Pizza, Cost of Sales, Occupancy Costs (more...)

Editorial Reviews

Product Description

This new, definitive guide provides clear, concise explanations of the issuesinvolved in finding, buying and ultimately operating and growing a successfulfranchise business.

Product Details

• Paperback: 280 pages
• Publisher: Kaplan Business (April 1, 1998)
• Language: English
• ISBN-10: 1574100971
• ISBN-13: 978-1574100976
• Product Dimensions: 11 x 8.7 x 0.7 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.4 out of 5 stars  See all reviews (10 customer reviews)
• Amazon.com Sales Rank: #321,299 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #16 in	Books > Business & Investing > Small Business & Entrepreneurship > Franchises
  #38 in	Books > Business & Investing > Small Business & Entrepreneurship > Retail Businesses

Customer Reviews

Most Helpful Customer Reviews

34 of 34 people found the following review helpful:

5.0 out of 5 stars The Franchising Bible, August 26, 2001

By	"njbryan" (Freehold, NJ) - See all my reviews

Upon embarking on an endeavor to purchase a franchise business with my wife, we realized we knew nothing about where to start. We decided to start at the bookstore and purchase a book on franchising. We chose Franchising 101 because it appeared to be laid out in a format that was easy to read and follow -- we were right! This book has become our bible every step of the way. From analyzing the opportunity to digesting the UFOC, every question we have stumbled across has been answered by this book. In addition to the valuable information provided, we actually found our franchise attorney by contacting one of the contributing authors. Franchising 101 leaves no stone unturned in looking at this very important life decision. It is a MUST READ for anyone considering the purchase of a franchise business.

31 of 32 people found the following review helpful:

5.0 out of 5 stars A collection of experts., February 29, 2000

By A Customer

A prior reviewer chastized the author for including information available through several other sources. I bought it because I didn't want to go to several sources, I got it all here in one book. I haven't been disappointed. I've read every word and recommend the book to anyone needing to know about key issues and concerns when franchizing. The contributors get to the point and let you know what you should and should not expect. Also, how to avoid pitfalls. Start your research here!

24 of 24 people found the following review helpful:

5.0 out of 5 stars Opened my eyes, December 13, 2001

By	"llworster" (St. Charles, MO) - See all my reviews

My husband and I are considering opening a franchise. Although we have business experience, neither of us have ever actually managed a retail store or food service establishment. We certainly had never negotiated a lease or franchise agreement. This book points out a lot of details that will help you protect yourself when negotiating with a landlord or franchisor. It also gets you to think about whether you are a good fit for this type of lifestyle and are you reviewing an appropriate territory for your business. I checked this book out at the library and now I am buying a copy so I can highlight it, make notes and such.